As a recent racing emigre to the United States some 35 years ago, driver Derek Daly made a remark deprecating himself using what was then common British slang. Thirty-five years later, that comment returned to haunt Daly and his son Conor.
Shortly after 9AM on an overcast Thursday morning in Long Beach, an email arrived. After 44 years, Toyota Motor North America has withdrawn its title sponsorship of the Grand Prix of Long Beach.
As the bleeding continues, another well-known sponsor has announced its final departure from motorsports.
The U.S. Army has been part of Don Schumacher Racing’s team and has had a marketing presence with NHRA for almost 20 years. As of next year, that relationship is ending.
The NHRA announced that Summit Racing Equipment has renewed its title sponsorship of the NHRA Summit Racing Jr. Drag Racing League.
JEGS and the NHRA have reached an agreement, naming the high performance auto equipment retailer as title-rights sponsor for the NHRA Mello Yello Drag Racing Series event at Route 66 Raceway, just outside Chicago.
NASCAR and Monster Energy have officially agreed to extend the entitlement sponsorship of NASCAR’s premier series through 2019.
Ford Performance will be sponsoring Bob Tasca III and Tasca Racing for the entirety of the 2018 Funny Car campaign – as primary sponsor for 16 races and a co-sponsor for the rest.
E3 Spark Plugs has been named the series sponsor for NHRA Pro Mod racing.
The International Hot Rod Association (IHRA) and Summit Racing Equipment will extend their partnership agreement for multiple years, continuing what has been an extremely successful and long-running team-up.