Ford Performance will be sponsoring Bob Tasca III and Tasca Racing for the entirety of the 2018 Funny Car campaign – as primary sponsor for 16 races and a co-sponsor for the rest.
E3 Spark Plugs has been named the series sponsor for NHRA Pro Mod racing.
The International Hot Rod Association (IHRA) and Summit Racing Equipment will extend their partnership agreement for multiple years, continuing what has been an extremely successful and long-running team-up.
Daytona 500 winner Danica Patrick will not return to drive for Stewart-Haas Racing next year.
The Coca-Cola Company’s Mello Yello brand will continue its relationship with the NHRA as sponsor of the association’s premier series.
In an effort to make a complete exit from motorsports, long-time Chip Ganassi Racing marketing partner Target announced it will not renew its deal with Kyle Larson’s No. 42 Monster Energy NASCAR Cup Series Chevy.
In an effort to help grassroots racing programs get a solid foothold in the industry, Design Engineering is inviting racers from all series and levels of participation to become a member of TEAM DEI.
Keith Haney, todd Martin and Big Don Ellison give racetrack owners pro advice on marketing a track in the modern age. The success of Tulsa Raceway Park speaks to their insight and authority.
As Krista Baldwin approaches the beginning of her Top Alcohol Dragster sophomore season, she welcomes a new partner: Baldwin Filters.
This morning at the PRI tradeshow, John Force Racing and Advance Auto Parts announced that Courtney Force would receive the automotive aftermarket part provider’s sponsorship.