U.S. Army Departing NHRA and Don Schumacher Racing
The U.S. Army has been part of Don Schumacher Racing’s team and has had a marketing presence with NHRA for almost 20 years. As of next year, that relationship is ending.
Sponsorship
Summit Racing Equipment Continues Sponsorship of NHRA Jr. drag Racing League
The NHRA announced that Summit Racing Equipment has renewed its title sponsorship of the NHRA Summit Racing Jr. Drag Racing League.
JEGS to Become Title Sponsor of Route 66 NHRA Nationals
JEGS and the NHRA have reached an agreement, naming the high performance auto equipment retailer as title-rights sponsor for the NHRA Mello Yello Drag Racing Series event at Route 66 Raceway, just outside Chicago.
Monster Energy to Remain Entitlement Sponsor of NASCAR Premier Series Through 2019
NASCAR and Monster Energy have officially agreed to extend the entitlement sponsorship of NASCAR’s premier series through 2019.
Ford Performance Partners with Bob Tasca for 2018 Funny Car Campaign
Ford Performance will be sponsoring Bob Tasca III and Tasca Racing for the entirety of the 2018 Funny Car campaign – as primary sponsor for 16 races and a co-sponsor for the rest.
E3 Spark Plugs Named Series Sponsor for NHRA Pro Mod
E3 Spark Plugs has been named the series sponsor for NHRA Pro Mod racing.
IHRA and Summit Extend Partnership
The International Hot Rod Association (IHRA) and Summit Racing Equipment will extend their partnership agreement for multiple years, continuing what has been an extremely successful and long-running team-up.
Danica Patrick Out at Stewart-Haas in 2018
Daytona 500 winner Danica Patrick will not return to drive for Stewart-Haas Racing next year.
Coco-Cola Reups Mello-Yello Sponsorship for NHRA
The Coca-Cola Company’s Mello Yello brand will continue its relationship with the NHRA as sponsor of the association’s premier series.
Target Steps Away from Racing
In an effort to make a complete exit from motorsports, long-time Chip Ganassi Racing marketing partner Target announced it will not renew its deal with Kyle Larson’s No. 42 Monster Energy NASCAR Cup Series Chevy.