Craftsman Comes on Board as NASCAR Truck Series Sponsor

Following the exit of Camping World as the NASCAR Truck Series Sponsor, Craftsman has stepped in to fill the void, starting in 2023.

It’s a familiar look for the tool company, which acted as the series’ title sponsor from its inception in 1995 to 2008. Owners of Craftsman, Stanley Black & Decker, has also doubled down on the support, signing a multi-year partnership to become the “Official Tools Partner of NASCAR” and “Official Tools” of all NASCAR-owned and operated tracks.

“We celebrate the return of the NASCAR CRAFTSMAN Truck Series with our customers, distribution partners and employees,” said Doug Redpath, President of Hand Tools, Accessories and Storage for Stanley Black & Decker. “From proud homeowners and homebuilders to auto enthusiasts and master mechanics, CRAFTSMAN has been the brand generations have trusted to get the job done. The Truck Series represents authentic, bold and proud drivers and fans, which embody the same characteristics of our CRAFTSMAN brand. We look forward to our return in Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in NASCAR history.”

“Stanley Black & Decker is an innovative company that has a rich history in our sport and these new agreements connect our brands in an authentic and meaningful way,” said Daryl Wolfe, Executive Vice President and Chief Revenue Officer at NASCAR. “We know NASCAR fans are brand loyal and recognize how important tool performance is in racing. We are excited to see how this official partnership deepens the connection with our racing community while also bringing back CRAFTSMAN, the brand that started it all in the Truck Series.”

The NASCAR CRAFTSMAN Truck Series kick off at Daytona International Speedway on February 17, 2023.