A sad day for bow tie fans. General Motors has announced that they are retiring the legendary Chevrolet Camaro at the end of model year 2024 as the automaker shifts to an all-electric lineup by 2035.
With several manufacturers shifting their focus to all-electric lineups, the Big Three has been at a crossroads. Of course, no one wants to see these legendary nameplates retired. But that has been the trend.
On Wednesday, GM said the final sixth-generation Camaros will come off the Lansing Grand River Assembly Plant assembly line in January next year.
Scott Bell, vice president, Global Chevrolet, did not say what will replace the muscle car, but said “this is not the end of Camaro’s story.”
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Chevrolet spokesman Trevor Thompkins told the Free Press that at the end of model year 2024, the sixth generation Camaro will have completed a strong nine-year life cycle, and “Chevrolet made the decision now as a part of continuously evaluating our portfolio offerings for progress toward our EV future and sales demand.”
GM started production on the current model Camaro in late 2016. Its sales comprise a small part of Chevrolet’s total sales. It served more as a halo product, like the Corvette, to shine on the brand and bring in new buyers across the portfolio. The Camaro sales were up 12.5% for 2022 compared with the previous year. For all of last year, GM sold 24,652 Camaros. But American-made performance cars have been a declining segment in recent years.
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