Some SEMA fans may have mentally checked out when SEMA was not live this year, probably thinking that manufactures weren’t going to reveal anything of substance. Boy were they wrong. After COVID-19 knocked out this year’s SEMA show in Sin City, Ford pivoted to a virtual reveal of epic customizations of the company’s latest all-new products from the streets of the Motor City. The event — Ford Auto Nights, SEMA Show Special was a two-day live broadcast experience this Thursday and Friday.
Hot rodders to outdoor adventurers, the show must go on, and their first-ever Ford Auto Nights SEMA Show Special keeps the customization and innovation going virtually,” said Kim Cape, director of Ford global brand and integrated marketing. “This passionate, die-hard audience with an appetite for our Ford brand is vital to us.”
Custom builds of Ford’s newest products, including the 2021 Bronco, Bronco Sport, Mustang Mach-E and F-150, will headline, along with a few surprises during the two-day event.
The MAD Bronco Sport Badlands turns the Bronco of small SUVs into the ultimate for overlanding adventures. Ford teamed up with MAD Industries for a build that is an outdoor adventurer’s dream conversion. MAD is an established Ford project vehicle builder, with a rich history of custom builds, tricking out everything from a Mustang to an F-350.
The Ford F-150 Limited Hybrid SuperCrew by BDS Suspension project vehicle highlights the ease of customization of the new F-150 while showcasing the all-new Pro Power Onboard mobile power generator. This is the “foreman’s truck,” which works all week with the tools and equipment onboard to do any job. Friday evening arrives, and those work tools and equipment are easily exchanged for adventure gear and supplies. Sunday evening arrives, the party is over, and it is back to business for F-150 on Monday morning, so the truck easily transforms back to its all business tools and equipment
When Ford Performance and Vaughn Gittin Jr. from RTR Vehicles collaborate, you know vehicle performance goes up a notch, as the Mustang Mach-E 1400 demonstrates. The Mustang Mach-E 1400, an all-electric road rocket that shows just how much performance can be harnessed without using a drop of gas. This one-off Mustang Mach-E with its seven electric motors and high downforce is ready for the track, drag strip or gymkhana course – anywhere it can show how electric propulsion promises extreme Mustang performance.