Will the Performance and Race Industry Embrace Electric Race Cars?

The EL1 Pro Drift Camaro will be one of the electric race cars displayed in the new EV Performance Zone at the 2021 PRI Trade Show.

EL1 Pro Drift Camaro
The EL1 Pro Drift Camaro will be one of the electric race cars displayed in the new EV Performance Zone at the 2021 PRI Trade Show.

The Performance Racing Industry show announces a showcase of electric race vehicles to be featured at the upcoming 2021 PRI Show.

One of the prevailing trends of the 2021 SEMA show was the rise of the electric vehicle. And while SEMA showcases the power of the aftermarket, it wasn’t a stretch to imagine that the race industry would also be looking towards the electric space.  That instinct was proved true by a press release from the PRI show this week announcing a EV-specific area for race and performance vehicles.

“The PRI Show is about embracing new technologies and helping the industry stay ahead of trends,” said Dr. Jamie Meyer, PRI President. “Electric vehicles are an important emerging trend in the performance and racing industries, and PRI Show attendees will be able to see firsthand the latest in EV tech and advanced electric-powered vehicles while at the Show in Indianapolis.”

MRE Racing Super Late Model
MRE Racing Super Late Model


This is the first time the show will have a specific area dedicated to to electric race and performance vehicles, specialty EV builders, and EV component suppliers.  But, the industry has been steadily accepting everything electric, despite voices of dissent. In part, it’s hard to argue with power and performance: production Tesla Model S Plaids routinely run 9-second ETs at drag strips; electric-powered cars routinely compete at drifting events. Electric SUVs will compete in the 2022 Race of Champions series, and proved their worth at the Rebelle Rally. The NHRA will have an electric drag racing class. Formula One is going electric. NASCAR is looking at hybrid engines, and big dog in the powertrain space, Holley, recently held an all-electric event in Sonoma, CA.

So, PRI is keeping up with industry trends, which makes sense. The race industry needs to stay current to stay alive, and the possibilities inherent in electric – particularly when it comes to torque and power. Located in the Wabash Ballrooms 1-3, the EV Performance Zone will feature electric race vehicles and components, as well as experts from leading companies in the performance EV space.

“The EV Performance Zone will showcase a comprehensive collection of electric race vehicles and related products,” said Meyer. “This is going to be the best place to learn about the rising market segment and discover how your company can take advantage of it.”

The 2021 PRI Show marks the motorsports industry’s first and largest in-person business gathering since the pandemic. Exhibitors will showcase the latest products, services, machinery, simulation and testing technologies, and trailers, for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

About Andreanna Ditton 312 Articles
Andreanna Ditton is the Editorial Director and Editor-in-Chief for the Internet Brands Automotive Classifieds Group, of which RacingJunk is the flagship site. She has worked in the automotive publishing industry since 2007, focusing on racing and performance issues.

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