[Video] “If You’re Not First, You’re Last”

“If you ain’t first, you’re last.” The Dodge family motto has always been the Bobby family motto. Whether you’re in a Challenger, Charger or Durango…American Muscle is leading the pack. Dodge released the much anticipated Durango SRT Hell Cat as well as the 2020 Dodge Challenger SRT Super Stock, and 2021 Dodge Charger SRT Hellcat Redeye the fastest production sedan in the world.

“In our 60-second film, we needed to stay 100 percent true to the spirit of the original film, while simultaneously communicating the Dodge brand’s record of ‘firsts’ as ranked by our owners,” said Olivier Francois, Chief Marketing Officer. “Maintaining brand authenticity extended beyond Sony Pictures, including our music alliance with Columbia Records and AC/DC, in addition to Gary Cole reprising his role as Reese Bobby, and having the original movie’s cinematographer, Oliver Wood, involved with this project. Together, we were able to accomplish this epic creative endeavor celebrating the Dodge brand’s first-place wins, which could almost be envisioned as a deleted
scene from the original movie.”

“Midway through the chase, the action stops and Ricky Bobby says to the camera, “Ok, our lawyers just want you to know that this isn’t real,” to which 10-year-old Cal Naughton Jr. says, “my stunt driver is a 45-year-old man!” “Dodge is honored to be the first domestic brand to rank No. 1 in not only the J.D. Power Initial Quality Study, but also the J.D. Power Consumer APEAL Study (mass market) in the same year,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “And Dodge is launching three 700-plus-horsepower muscle cars this year with the new Challenger SRT Super Stock, Durango SRT Hellcat and Charger.”

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