The All-New Ford Ranger: The Most Connected and Capable Ranger Ever

Photo: Ford Media

Introducing the highly anticipated 2024 Ford Ranger pickup, a globally proven companion designed to unleash your spirit of adventure. This all-new model empowers owners to embrace the great outdoors, equipped with intelligent features that encourage exploration and tackle new challenges. With unrivaled connectivity and exceptional capabilities, it stands as the epitome of toughness among midsize pickups, proudly bearing the Built Ford Tough legacy.

Ford has meticulously engineered every aspect of the all-new Ranger to meet the uncompromising demands of adventure enthusiasts. From its robust frame and suspension to its powertrains, connectivity options, and advanced driver assist software, the Ranger leaves no stone unturned in providing an extraordinary experience.

“As the global leader in pickup sales, Ford understands the needs of midsize truck customers worldwide. The all-new Ranger, with its impressive capabilities, intelligence, and versatility, has already emerged as the preferred choice for adventures across continents, boasting segment sales leadership in 18 countries and throughout Europe in 2022. Now, it’s time to conquer North America,” said Kumar Galhotra, president of Ford Blue.

In 2022 alone, Ford’s esteemed brand sold over 1 million pickups worldwide, with Ranger contributing significantly to this remarkable achievement. Over the past decade, Ranger sales have surged by 112 percent on a global scale, with more than 86,000 units sold this year.

Notably, the previous-generation 2023 Ranger was recently honored by Kelley Blue Book® for its exceptional value, securing the lowest five-year total cost of ownership in the midsize pickup truck segment. Accounting for insurance, maintenance costs, fuel expenses, and depreciation, this accolade reinforces the Ranger’s outstanding long-term affordability.

To cater to the evolving needs of adventure-seeking customers in North America, the all-new 2024 Ford Ranger is equipped with an array of innovative towing technologies, surpassing all previous iterations. Furthermore, it offers convenient storage features and the option to upgrade to a 2.7-liter EcoBoost V6* engine, delivering enhanced power for those who crave an exhilarating driving experience.


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