SEMA Unveils Winners of the New Product Awards

SEMA has just unveiled the winners of its Best New Products Awards at the 2023 SEMA Show. These awards celebrate the most forward-thinking and cutting-edge automotive aftermarket products that will be available in 2023.

SEMA’s annual New Product Awards competition is a recognition of remarkable accomplishments in the development of products introduced to the automotive specialty equipment market at the SEMA Show. These products compete in 18 award categories, with one winner and two runners-up in each category.

This year, over 1,300 products vied for the prestigious SEMA New Product Awards across the 18 different Showcase categories. The winners were selected based on a range of criteria, including innovation, technical excellence, quality and craftsmanship, appeal to consumers, marketability, and more.

The New Product Award Winners are:

Advanced Driver Assistance System (ADAS) Product

Winner: Ultimate ADAS, Hunter Engineering Company

Runner Up: National CDS 360 OEM Laptop, National Calibration and Diagnostic Solutions, Pro Mobile Scan, ADAS Targeting Solutions

Runner Up: AiDN, Diagnostic Network

Collision Repair & Refinish Product

Winner: Goliath Test Weld Stand, Goliath Carts


Runner Up: KECO GPR+ System, KECO Body Repair Products

Electric Vehicle Product

Winner: 16-21 Tesla Model S NOVA-Series LED Projector Headlights, AlphaRex

Runner Up: Venom EV Conversion Kit, Scorpion EV

Runner Up: Plug-N-Play Digital Sound Processor Solution for Tesla Model Vehicles, Metra Electronics

Engineered New Product

Winner: Holley Easy Level Fuel Sender, Holley

Runner Up: BoostGate50, Turbosmart USA

Runner Up: Orangetop Hypercore Lithium Marine/RV Deep Cycle Batteries, OPTIMA Batteries

Exterior Accessory Product

Winner: BAK Industries – X4ts Truck Bed Cover, RealTruck

Runner Up: 2018-2020 Ford F-150 Sequential Turn Signal Animated Red LED Bar Tail Light, Spec-D Tuning

Runner Up: RADIANCE+ POD RGBW, Rigid Industries

Interior Accessory Product

Winner: 1978-1988 RGB LED Monte Carlo/El Camino Gauge Cluster w/IQ Signal Installation Module, Intellitronix

Runner Up: CURT Discovery NEXT Time-Delay Brake Controller, Lippert Curt Luverne Ranch Hand Aries UWS

Runner Up: Fanttik DynamicClean V10 Apex Pivoting Car Vacuum Cordless, Fanttik

 Merchandising Display

Winner: NACHO POP Dealer Display, ARB 4×4 Accessories

Runner Up: HitchMount LED Pod display, Diode Dynamics

Runner Up: Green Filter Legendary Performance Now in Vibrant Colors, Green Filter

Mobile Electronics Product

Winner: DroneMobile XC Dash Cam with Remote Start Alarm Integration, Firstech, LLC

Runner Up: OPSIS by Stinger, AAMP Global

Runner Up: AI Dash Cam 4K + 1080p, Horizon Brands

Off-Road/4-Wheel Drive Product

Winner: 2022-2023 Toyota Tundra 6” Stage 9 Suspension System Billet

WITH SUBFRAME KIT, Icon Vehicle Dynamics

Runner Up: Advance Adapters Atlas Adapter for RAM, JEEP, Dodge 8HP Transmissions Part # 50-990X, Advance Adapters

Runner Up: Universal Recovery Mount, SeaSucker

Packaging Design

Winner: Formula Drift Premium Comfort Seat Cover, Horizon Brands

Runner Up: Katana Plus HVLP Spray Gun, Anest Iwata Americas inc

Runner Up: RetroSound Europa Radio, Retro Manufacturing

Performance-Racing Product

Winner: Team Plus Wheel Turtle Pro, Team Plus

Runner Up: Dart Machinery Toyota 2JZ Engine Block, Race Winning Brands

Runner Up: Carbon TRc Intake Manifold, Performance Design

Performance-Street Product

Winner: Hyperformance Pistons, United Engine & Machine

Runner Up: Universal Hydroelectric Power Steering System, EPAS Performance

Runner Up: GM A/F/X Body Tall Hub Spindle, Ridetech

Powersports Product

Winner: NACHO Quatro Combo, ARB 4×4 Accessories

Runner Up: AMSOIL ATV/UTV Oil Change Kits, AMSOIL Inc.

Runner Up: 19+ Honda Talon UTV6 Front Brake Kit, Wilwood Disc Brakes

Street Rod/Custom Car Product

Winner: 4, 6 and 8 Position Relay Panels, American Autowire

Runner Up: RnR Modular Drop Knuckle, Pyramid Optimized Design

Runner Up: Radiator/Water Pump Clamp on Compression -AN Fitting (-16AN or -20AN), CVF Racing

Tire and Related Product

Winner: Fanttik X9 Pro Portable Tire Inflator with Accessories All-in-one, Fanttik

Runner Up: Cooper Cobra Instinct, Cooper Tire & Rubber Co.

Runner Up: Baja Boss XS, Mickey Thompson Tires and Wheels

Tools & Equipment Product

Winner: SoloSwap Big Block Chevy Mock Up Engine Swap Dummy Blocks, Speedway Motors Inc.

Runner Up: TRAC TireJack/Roller Accessory Plate, TRAC/Tire Rotation Assistance Cart-Tire Jack

Runner Up: WheelWise Wheel Fitment Tool, Tire Fit Size Measuring Mockup, 5-Lug Metric, Speedway Motors Inc.

Van/Pickup/Sport-Utility Product

Winner: Aeroleaf for Chevy 1500, Universal Air Suspension

Runner Up: Exhaust Manifold Kit Dodge/Ram 5.7l Hemi

1500 DS/2500 DJ/3500 D2 2009-2018 & RAM 1500 CLASSIC DS 2019-2022, BD Diesel

Runner Up: Shellz – 2023 Ford Super Duty Trim Black-out Kit, ECOOLOGICAL

Wheel and Related Product

Winner: Defiant Wheels – DF06 – 20×10 – Dark Satin Charcoal, 4PLAY Wheels

Runner Up: TR29, Voxx Products

Runner Up: ICON ALLOYS | 17×8.5 ANZA, Icon Vehicle Dynamics


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