Camping World says buh-bye to the NASCAR Truck Series title sponsorship, as well as car and driver sponsorships in the series.
After 15 years of sponsorship, Camping World recently announced that 2022 will be its last year of sponsorship for the NASCAR Truck Series.
Camping World CEO Marcus Lemonis made the announcement via Twitter: “What an amazing opportunity it’s been. [Fourteen] years, over 30 race entitlements, over 35 drivers sponsored, and some of the best fans one could wish for. Thank you, NASCAR.”
The end of the sponsorship leaves the Truck series without a title sponsor, as well as numerous cars and drivers without Camping World’s support.
According to Lemonis, the shift in marketing dollars is to support the Camping World employees. In his announcement tweet, he continued:
Marketing and sponsorships continue to build and expand our Camping World business.
BUT it’s the people that work IN the business every day that make it GO and GROW,”
In acknowledging what matters most, OUR PEOPLE, we have made the decision to reallocate those marketing dollars towards increasing the income and benefits of OUR PEOPLE.
From my perspective, THERE IS NO BETTER MONEY SPENT.
Camping World is certainly a prominent name in racing — as the title sponsor of the NHRA Drag Racing Series — so it will be interesting to see where they actually put those marking dollars and who will step in to fill that monetary gap for NASCAR. Stay tune.