All New American Speed Festival to Launch Fall 2021


The American Speed Festival is coming to Pontiac, Michigan, Sept 30 – Oct 3, 2021. The festival is an immersive experience that focuses on the legend of motorsport – past, present, and future.

“The American Speed Festival will bring together the best elements of the automotive world into one place this September,” said Tim Hartge, chief marketing officer of Pontiac Motorsport Exhibition, the promoter of the new event. “The advantage we have of doing this event here at M1 Concourse is that people will be able to see, and hear and be up close to some of the greatest performance and race cars in the world.

“This is not a static car show. This is an all-encompassing event that will delight all the senses of any car enthusiast.”

“We’ve studied some of the best automotive events around the world, and we’re taking the best elements of all those shows and bringing them here to M1 Concourse with the American Speed Festival,” said Dave Sherman, interim CEO of PME. “This will truly be a celebration of racing and performance, and we will have experiences and elements that will appeal to everyone from eight to 80 years of age.”

One of the cool things about the American Speed Festival is that each year celebrates a featured class of cars from the industry and for 2021 the featured class will be the legendary Can Am race cars from the 60’s and ’70s and the first “Master of Motorsports” award will go to Motorsport Hall of Fame racing innovator Jim Hall, who is scheduled to attend and be part of the event.

“What’s so important about having the Can Am cars here and honoring Jim Hall is that it fits right in with how we want to showcase innovation in racing and the automotive world,” said Hartge. “Jim Hall is truly legendary for the advancements he made to racing in terms of aerodynamics and engineering advancements.”

“I don’t know that there is anyone who, by himself, changed the sport of auto racing globally as much as Jim Hall,” said George Levy, president of the Motorsport Hall of Fame of America and the author of an upcoming authorized biography of Hall that will come out this year. “To car-crazy kids like me in the 1960s, Jim Hall was the Neil Armstrong of motorsports during that time.

This American Speed Festival will conclude at the M1 Concourse. A breathtaking facility that was also just selected to host the 2021 Motor Bella event on Sept. 21-26, a “bridge to the future” outdoor auto-centric event that will temporarily replace the canceled North American International Auto Show normally held in downtown Detroit.

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