Big news out of the Specialty Equipment Market Association (SEMA)—the 2026 SEMA Show is getting a brand-new Powersports / SxS / Lifestyle section, and honestly, it’s about time.
The show goes down November 3–6 in Las Vegas, and this new addition is all about bringing together the stuff enthusiasts are already into: trucks, off-road builds, and powersports toys all in one place.
Let’s be real—most enthusiasts don’t stop at just one vehicle. If you’ve got a built truck, there’s a good chance you’ve also got a dirt bike, an SxS, or something sitting on a trailer ready for the weekend. SEMA is finally matching that reality with a smarter show layout.
The new section will live in the West Hall and feature dirt bikes, motorcycles, side-by-sides (SxS), trailers, tow rigs, and a wide range of off-road and adventure gear. With access to nearby outdoor space, there will also be room for live demos and activations, giving attendees a chance to see these machines in action instead of just parked under lights.
This move makes the show easier to navigate and a lot more fun to experience. Instead of bouncing around different halls, attendees can check out a full adventure setup in one place—from the tow vehicle to the trailer to the toys.
SEMA is clearly leaning into where the industry is headed, with more brands and builders embracing a full lifestyle approach rather than focusing on a single type of vehicle. Powersports has been growing fast, and this new section gives it the spotlight it deserves.
The 2026 SEMA Show runs November 3–6 in Las Vegas, with attendee registration opening May 4.
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