OEMs Roll Out Electric Ads at SuperBowl

This year’s Super Bowl had the most viewers of any programming in five years. For many brands, the Super Bowl is a huge opportunity to introduce a large number of people to a particular product. The boys over at Chevrolet did just that by introducing us to the first-ever Chevy Silverado EV with their “New Generation,” a modernized version of the opening sequence from the classic show “The Sopranos.”

“This spot is about taking a nontraditional approach for a nontraditional electric truck,” said Steve Majoros, vice president of Chevrolet Marketing. “The Silverado EV redefines our best-selling nameplate, while the spot envisions what the next generation of ‘The Sopranos’ might look like today. The spot cements the Silverado EV’s position within American culture.”

“New Generation” features updated and optimistic interpretations from the original driving scene, including Jamie-Lynn Sigler who played Meadow with a lollipop instead of Tony smoking a cigar, a happy reunion between Meadow and Robert Iler who played her brother A.J., and Meadow using the Silverado EV’s Four-Wheel Steer technology, which helps make parking maneuvers much easier.

Other brands such as BMW, Ford, and Volvo also showcased some EVs of their own during the big game.

About Ralph Guerra 74 Articles
Ralph Guerra is the associate editor for RacingJunk.com. Ralph grew up in Southern California's car culture and quickly became infatuated with anything and everything V8. Whether it was a 63 Fairlane with a 289 or a Gt500 with a supercharged 5.4, if it was a V8 he wanted to drive it--fast.

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