Ford has announced the return of one of the most iconic nameplates in its history, well for F-150s that is. Ford will be releasing an all-new F-150 Lightning and will be revealed May 19 at Ford World Headquarters in Dearborn and livestreamed for millions to watch. This isn’t the F-150 Lightning you remember though, this Lightning, will be–electric.
The F-150 Lightning will be Ford’s foothold in the electric pickup market. The new Lightning will have all the technologies and capabilities of the F-Series, America’s best-selling vehicle, combined with the power, payload and towing capability that is the hallmark of all Built Ford Tough trucks.
The reveal takes place at 9:30 p.m. EDT, May 19, from Ford World Headquarters and will be broadcast live with 30+ ways to watch across physical and digital destinations, including the Ford Facebook and YouTube channels, Twitter, key national publications as well as 18 impactful out-of-home locations such as Times Square in New York City and Las Vegas Boulevard.
“Every so often, a new vehicle comes along that disrupts the status quo and changes the game … Model T, Mustang, Prius, Model 3. Now comes the F-150 Lightning,” said Ford President and CEO Jim Farley. “America’s favorite vehicle for nearly half a century is going digital and fully electric. F-150 Lightning can power your home during an outage; it’s even quicker than the original F-150 Lightning performance truck; and it will constantly improve through over-the-air updates.”
Added Farley: “The truck of the future will be built with quality and a commitment to sustainability by Ford-UAW workers at the Ford Rouge Complex — the cathedral of American manufacturing and our most advanced plant.”
Production of the F-150 Lightning begins next spring at the all-new Ford Rouge Electric Vehicle Center.
Just what the world needs. More vehicles that rely on China for their precious metals.