Ford Ready to Open Bronco Off-Roadeo Experience

Bronco Sport at Bronco Off-Roadeo in Horseshoe Bay, Texas
Photos: Courtesy of Ford Media

Off-Roadeo Camps to introduce new Bronco owners to the SUV’s true 4×4 capabilities are set to open

When Ford launched the new Bronco in 2020, its future as an off-road renegade was certain. With multiple 4×4 models and modes to take the reborn icon into the back country, the Bronco was ready to strut it’s stuff on dirt.  Shortly after the vehicle launch, Ford announced that it was developing Bronco Off-Roadeo camps for novice and experienced drivers to fully unlock the capabilities of their new SUVs.

“Bronco is more than a vehicle, it’s an outdoor brand, and the Bronco Off-Roadeo will help bring it to life,” said Lindsey Laporte, Bronco experiences manager. “It’s an immersive experience, and Bronco owners will come away with a greater level of off-road skills and a more thorough understanding of Bronco capability, all while being introduced to the Bronco Nation community.”

The first of these will open on June 28 in Horseshoe Bay, Texas — the hill country outside of Austin. Filled with ranch land and private trails, drivers will traverse steep hills, craggy ledges, and wild horses (of the non-motorized kind) in a stunning vista. (It being Central Texas in summer, they will also experience heat. So. Much. Heat.)

Ford Broncos at the Off-Roadeo

According to Ford, the program, which is free for owners of the new Broncos, will lead with an intro to the Bronco’s off-road features including Trail Control AND Terrain Management System™ with G.O.A.T. Modes™, and the FordPass Performance app with off-road navigation, stabilizer bar-disconnect, One-Pedal Drive, Trail Turn Assist, front and rear differential lockers, and 360-degree camera system with spotter view.

After the tech lesson, trail guides will “help Bronco owners learn to better navigate off-road courses and explore rugged trails. The experience covers trail etiquette and recovery techniques,
including how to equip and use gear like recovery straps, winches and hi-lift jacks. Owners can venture out on two- or four-hour trail drives designed to challenge their off-roading skills while highlighting their vehicle’s capability.”

The experience isn’t limited to the trail wrangling. Bronco owners can add outdoor activities like kayaking, fly-fishing, rafting, mountain biking, etc. They can bring their own Bronco, or use a model provided at the location similar to their own.

And while the Off-Roadeo camp is currently only for owners (or soon to be owners) of the Bronco two-door, Bronco four-door or Bronco Sport Badlands vehicle, families and guests will be welcomed for a fee.

Details of the other three camps are still forthcoming, but each location will feature off-road courses “expertly designed and curated with the assistance of legendary names in offroading, such as Professional Fun-Haver Vaughn Gittin Jr., King of the Hammers champion Loren Healy and renowned off-road experiential manager Bob Burns. Each will have a specific focus, including hardcore desert running, rock crawling and trail riding.

About Andreanna Ditton 314 Articles
Andreanna Ditton is the Editorial Director and Editor-in-Chief for the Internet Brands Automotive Classifieds Group, of which RacingJunk is the flagship site. She has worked in the automotive publishing industry since 2007, focusing on racing and performance issues.

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