Cruise Away in a Custom 1953 Chevrolet Sedan Delivery Beach Cruiser

53Chevy_R3_3teeth_chrome Front
This mockup is the original vision of the RJ and VMB cruiser. We can’t wait to see how the final product compares.


Everyone has dreams of ditching the dregs of work, and playing hooky to head to the beach on a beautiful day in a beautiful car. Now, is going to help one lucky winner make at least part of that dream a reality by giving away a customized 1953 Chevy Sedan Delivery as the ultimate beach cruiser.

The cruiser build and contest idea came about following the  successful giveaway of a 2014 Chevrolet Silverado at the 2014 SEMA show.

“We were ready to tackle a build, and the sedan delivery is a classic,” said Robert Adams, VP of Sales and Marketing for “The ’53 is the perfect size, and the perfect platform to transform a working vehicle into a classic cruiser, and who knows more about beach culture than our partners at They were instantly on board to join the fun.” purchased a “gently used”  ’53 Sedan Delivery with just a little bit of character (read rust) and a whole lot of charisma in order to turn it into a resto-mod perfect for a day (or more) at the shore.  Mock-ups were soon drawn up, and the whole thing was shipped down to Outcast Kustoms in Moorseville, North Carolina for customizer Kelvin Locklear to transform the aqua green machine into a red and white beach delight, complete with surfboards pin-stripped by East Coast Artie.

The biggest non-cosmetic change will be in the engine and transmission, with a Chevrolet Performance Connect and Cruise Package swapping in for the original. Pace Performance, WELD Wheels, and Heidts Hot Rod & Muscle Car Parts are also on board to support and contribute to the build. When finished, the cruiser will be worth approximately $45,000.

The giveaway officially launches  nationwide on April 20, 2015 and will run through June 1, 2016.  Potential winners can enter online HERE or at one of the events where the vehicle will appear including the Hot Rod Power Tour, the 300 Xfinity NASCAR Race at Kentucky Speedway, the Good Guys 18th PPG Nationals, Back to the Fifties, the Syracuse Nationals, and the SEMA and PRI trade shows.  Entries will also be taken at this seasons’ Super Chevy shows.

The Burnout will be following the build, as well as the Cruiser’s cross-country hi-jinks, so stay tuned for more updates.

Click here to enter!

6 Comments on Cruise Away in a Custom 1953 Chevrolet Sedan Delivery Beach Cruiser

  1. Nice Chevy The chance of winning 100,000 to 1?
    You are never told who is the winner
    Not sure there ever is one

    • The chances of winning vary depending on how many entrants we get, of course. However, we absolutely do choose a winner, and we love to share the news with readers. Here’s the winner of last year’s Chevy Silverado giveaway: You can see photos of him picking the truck up at SEMA if you follow the tags.

      Hope you enter and good luck!

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