ETA 5/15/15 at 4:00 p.m. PST: The Monster Energy Top Fuel dragster was unveiled Friday in Atlanta in the John Force Racing pit area.
John Force Racing and Monster Energy today announced a multi-year primary sponsorship agreement that will begin this weekend at the Summit Racing Equipment NHRA Southern Nationals. Brittany Force’s Top Fuel dragster will be adorned with the Monster Energy logo and branding for the duration of the 2015 NHRA Mello Yello Drag Racing Series season and beyond.
“You can’t even mention drag racing without including John Force and John Force Racing,” said Monster Vice President of Sports Marketing Mitch Covington. “Their winning dominance and high-performance pedigree are simply unmatchable. John is a personality that actually transcends the sport and his daughter Brittany is every bit the fierce competitor as her dad – and she’s a lot prettier than John. The next generation of JFR, Monster Energy is thrilled to have Brittany at the controls of the Monster Energy Top Fuel Dragster this season. Monster is all about unleashing the beast, and there is no other beast like a 10,000 horsepower, asphalt wrinkling, Nitro guzzling dragster.”
The excitement of adding the recognizable Monster Energy “M” to her Top Fuel Dragster is not lost on the 2013 Auto Club Road to the Future Award winner. Brittany Force has raced to four final rounds and three No. 1 qualifiers in her career and continues to stay focused on picking up her first career Top Fuel win.
“I am so excited to be teamed up with Monster Energy as the primary sponsor on my Top Fuel Dragster. You see the Monster logo on everything from NASCAR to Action Sports and to have them back in the NHRA seems like a perfect fit. The great thing about partnering up with Monster is how easy it will be for me to promote their brand because my team and I love to drink Monster. I can’t wait to get them into the winner’s circle. My whole team is fired up and we will definitely unleash the beast starting this weekend,” said Brittany Force.
For John Force Racing this new sponsor continues the positive rebranding of one of the most dominant motorsports teams in history. Faced with replacing a primary sponsor for John and Brittany Force as well as a manufacturer at the end of 2014 the team will have succeeded in adding major sponsors such as Peak Anti-Freeze and Coolant, Lucas Oil, Chevrolet and now Monster Energy to a roster of major sponsors that includes Auto Club, Traxxas and Mac Tools.
“We have been working around the clock for the past eighteen months. I am so happy to have Monster Energy on Brittany’s dragster,” said John Force, 16-time Funny Car champion and CEO of JFR. “That was a big piece for the Top Fuel dragster but it wasn’t the last piece for John Force Racing. As a team owner you want to have as much financial backing as possible to go after championships and as a father you want to give your kids everything they need to succeed. This new sponsorship with Monster accomplishes both of those goals. We will continue to focus on winning and safety here at John Force Racing and we will be in this fight with Monster Energy, Auto Club, Peak, Traxxas, Chevy, Mac Tools, and Lucas Oil.”