Tire manufacturers have started to raise prices as a result of new tariffs and other market forces. This is making it harder for tradesmen, who rely heavily on their work vehicles, to purchase new tires for these pickups. BFGoodrich has teamed up with several organizations that represent tradesmen in several industries to combat these price increases and help keep tradesmen working. An estimated 30 million tradesmen and women can benefit from this program.
BFGoodrich announced a new program at the beginning of March 2019 that will offer several benefits for members or organizations that represent tradesmen in industries that rely heavily on pickups. These include construction, landscaping, and agriculture. Tradesmen who purchase a set of BFGoodrich All-Terrain T/A KO2 tires will receive the following at the time of purchase:
• Members of sponsoring organizations will receive $100 off the purchase, non-members will receive $70.
• 30-day satisfaction guarantee
• Two years of road-side assistance with up to 150 miles of towing
• Entry into lotteries to win VIP experiences at off-road races like the Mint 400 and SCORE Baja 1000.
BFGoodrich is working with several associations in this program. Among them are the Painting and Decorating Contractors of America, the American Quarter Horse Association, the American Subcontractors Association, the National Association of Landscape Professionals, the Associated General Contractors of America, the National Association of Home Builders and the National Cattlemen’s Beef Association.
Jessica Parris, BFGoodrich director of consumer communications, said, “For the men and women in trades, downtime because of equipment equals lost money. Our All-Terrain KO2 tire is an essential piece of equipment that can withstand the toughest job sites.”
BFGoodrich has set up a website listing the associations offering benefits under this program here.