Toyota has unveiled its 2024 NASCAR Cup Series challenger. The Toyota Camry XSE race car that makes its debut during the pre-season Clash at the Coliseum the first weekend of February is based, with its nomenclature, on the manufacturer’s sportiest offerings to the public. This new Camry XSE Next Gen supersedes the Toyota Camry TRD Next Gen, which has produced 18 NASCAR Cup Series wins and 25 pole positions over the past two seasons of competition.
Toyota Racing Development (TRD), based in both Southern California and North Carolina, worked with California-based Calty Design to ensure body styling characterized by the recently unveiled 2025 Toyota Camry XSE as closely as possible, but still making it a viable racer that meets NASCAR’s 2024 rules. The race car has a distinctive hammerhead styling to the front fascia with an upper grille slot that is tied into the updated slim and wide headlights, as seen on the 2025 road car.
Toyota has designed this new Camry XSE race car with C-shaped corner vents at the outside of the larger lower grille area, while giving the hood new character lines and new duct exits. The back fascia of the car includes quarter-panel styling that’s been revised from the previous model and a symmetrical sloping edge to the bumper corners on the back of the corner panels, blending into the rear bumper to give the new Camry race car a more sculptured appearance.
“The 2024 Camry XSE race car will properly highlight Toyota’s attention to detail as has been showcased in the new street version Toyota Camry,” said Paul Doleshal, group manager of motorsports for Toyota Motor North America (TMNA). “We are excited to bring this car to the race track and continue to achieve success with it for years to come. The amount of work put into this car’s production cannot be overstated,” he confirmed, “and we thank everyone at TRD and Calty Design for their efforts in creating a premier vehicle for our team partners to compete for wins and championships.”
Toyota is the sole NASCAR manufacturer that showcases three distinct nameplates across the three NASCAR national touring series: Camry in NASCAR’s premier Cup Series, the GR Supra in NASCAR’s Xfinity Series (NXS) and its Tundra TRD Pro truck in the NASCAR CRAFTSMAN Truck Series (NCTS). Since joining Cup and Xfinity Series competition in 2007, Toyota has recorded 180 NCS wins and three NCS championships, together with 201 NXS victories and four NXS national titles. Since joining the NCTS in 2004, Toyota’s first foray into NASCAR competition, the firm has claimed 228 wins and nine Truck Series championships.
David Wilson, president of TRD acknowledged, “The foundation of Toyota’s presence in NASCAR is our commitment to continuous improvement, both on and off the race track. Our Camry XSE race car reinforces that mantra and accurately reflects the key design attributes of the all-new production Toyota Camry. As we prepare for the 2024 season,” he noted, “we look forward to working closely with our race team partners to optimize the performance of the newly-designed Camry race car, so we can continue our legacy of leading laps, winning races and competing for championships with the Camry nameplate.”
Toyota’s addition of LEGACY MOTOR CLUB to the manufacturer’s group of team entries gives Toyota eight Camry XSE’s to compete on-track for each NASCAR Cup Series contest.