NASCAR has reached a new seven-year media rights package that is shared between four diverse distribution partners: FOX Sports, NBC Sports, Amazon Prime Video and TNT Sports, the latter a division of Warner Bros. Discovery. These four broadcast partners will deliver live coverage of all 38 NASCAR Cup Series races, starting in 2025 and extending through the 2031 racing season. As is customary, neither the broadcasters nor NASCAR revealed financial terms of their agreements.
The majority of races will be, as they are now, on FOX Sports and NBC Sports platforms. Each of them will show 14 events per year. FOX Sports will begin each season, as it currently does, with the Busch Light Clash at the Los Angeles Memorial Coliseum, followed by the Daytona 500, acknowledged as the “Great American Race.” FOX Sports’ broadcasts will also include the entire NASCAR CRAFTSMAN Truck Series season.
NBC Sports coverage of NASCAR’s Cup Series will take on the final 14 events of each season, including the Playoffs and Championship race. Both FOX and NBC will feature a mix of broadcast and cable events, with five Cup contests airing on FOX and four on NBC each year. The balance of their broadcasts will air on FS1 and USA Network, respectively.
The new agreement shows the NASCAR Cup Series welcoming new broadcast partners in 2025: Prime Video and TNT Sports. These two will evenly split a series of 10 midseason races; the two broadcasters have also obtained exclusive rights to practice and qualifying sessions for the entire Cup Series schedule through the 2031 campaign.
NASCAR’s first fully direct-to-consumer partner, Prime Video will stream practice and qualifying live for the first half of the season – with the exception of the Busch Light Clash, Daytona 500 and NASCAR All-Star Race, which remain with FOX Sports. TNT Sports initiates its coverage with the next five midseason races, simultaneously broadcast live on TNT and streaming on the B/R Sports Add-On on Max. Practice and qualifying for the remainder of the season stream on Max and air on truTV.
In announcing these new, historic agreements Steve Phelps, NASCAR president noted, “Our goal was to secure long-term stability, with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport, while delivering our product to fans wherever they are. We’ve achieved that today,” he said. “These agreements demonstrate the staying power of our sport and the consistent, large-scale audience it delivers.
It is NASCAR’s commitment to “drive engagement across the diverse collection of platforms – whether on broadcast, cable or direct-to-consumer,” Phelps emphasized. “With the talented young drivers, exciting new teams and record-breaking racing we’ve seen since the Next Gen car was introduced in 2022, we’re looking forward to working with each of these partners to bring some of the best racing in the world to fans everywhere.”
NASCAR’s senior vice president for media and productions, Brian Herbst praised the new agreements, stating they show “NASCAR’s importance to the sports and entertainment ecosystem.” He also applauded the “willingness of some of the world’s largest and most respected media companies to make significant investments in America’s leading motorsport. The media landscape is rapidly evolving, with new distribution platforms providing more options to the consumer than ever before.
“This is the right mix of media partners to promote and deliver content around our sport,” Herbst declared, “positioning NASCAR for growth across different mediums and giving our fans uninterrupted access on the established platforms that they are already using. We are excited to work with this best-in-class group of media companies to deliver the best of NASCAR racing and the excitement of live sports to our fans.”
NASCAR’s 76th year of competition starts with the Busch Light Clash, held for the third consecutive year at the Los Angeles Memorial Coliseum on Sunday, February 4th.