Meguiar’s Launches Virtual Trade Show Experience Parallel to SEMA 360

The Meguiar’s booth inside the convention center and the Meguiar’s stage are always HUGE highlights of the in-person SEMA show experience. This year, things are a LOT different. Not only because all of SEMA is digital but because Meguiar’s is missing from the platform.

Instead of participating in the SEMA 360 manufactuer’s experience, the car car experts chose to launch their first-ever virtual trade show experience: “3D platform that will bring the show right into the homes of consumers.”

The Meguiar’s Experience houses all of the company’s 2021 offerings, including the Hybrid Ceramic line of products (a big hit last year from SEMA), as well as their classic cleaners, coatings and more.  Virtual attendees enter the 3D experience and have the chance to click within the frame to turn the “booth” to see both products and two super sweet builds, TJ Hunt’s 2020 StreetHunter Chevrolet Corvette C8 and Steve Cook’s 1969 Camaro – Burnin’ Copper, a Great 8 winner from the Detroit Autorama.  Since the builds in the Meguiar’s booth tend to be fan favorites, this is a great way to celebrate their connection to the collector and custom world as well as show of the shine of their products.

Since the point is ultimately product, the display of new offerings like a unique Hybrid Ceramic Wash & Wax and Hybrid Wash Mitt, as well as a DIY Ceramic Coating Kit, Ultimate Insane Shine Tire Foam, Ready-to-Use (RTU) Last Touch Spray derived from their D-Line of professional items, and upgrades to the Ultimate Line is impressive. Clicking on the “product rack” takes the viewer to a series of videos of the products in action.

Meguiar’s chose this method of showcasing its products with safety and social-distancing at the forefront of its consideration, while also working to provide the excitement of an in person event.  It’s a fresh, fun, take on the virtual launch!  Check it out here: The Meguiar’s Experience

About Andreanna Ditton 306 Articles
Andreanna Ditton is the Editorial Director and Editor-in-Chief for the Internet Brands Automotive Classifieds Group, of which RacingJunk is the flagship site. She has worked in the automotive publishing industry since 2007, focusing on racing and performance issues.

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