GM has decided to focus on electric vehicle sales as they look forward into the predicted future of the auto market.
“Our team accepted the challenge to transform product development at GM and position our company for an all-electric future,” said Mary Barra, GM chairman and CEO. “What we have done is build a multi-brand, multi-segment EV strategy with economies of scale that rival our full-size truck business with much less complexity and even more flexibility.”
The company aims to appeal to customers ranging from the everyday commuter to the ultra high-performance enthusiast. One aid in achieving this is GM’s new Ultium batteries, which feature energy options range from 50 to 200 kWh. This could enable a GM-estimated range of 400 miles or more on a full charge and 0 to 60 mph acceleration as little as three seconds. In-house engines should support front-wheel drive, rear-wheel drive, all-wheel drive and performance all-wheel drive applications.
In furtherance of their EV-related goals, GM has said that Chevrolet, Cadillac, GMC and Buick will all be launching new EVs starting this year. The company’s first product using a third-generation EV platform and the new Ultium batteries has been displayed to the public already – it’s the Cruise Origin, a self-driving, electric shared vehicle. Other vehicles taking advantage of these new technologies should follow suit soon.