HEYDUDE Teams Up with NASCAR for Exclusive Footwear Collection

In a groundbreaking collaboration, HEYDUDE, the brand synonymous with comfort and style, has partnered with NASCAR, America’s leading motorsport, to unveil the new HEYDUDE x NASCAR collection. This highly anticipated lineup is now available for purchase on the HEYDUDE website, at Rack Room Shoes, and select retailers nationwide.

The collection features five distinct designs of HEYDUDE’s iconic Wally silhouette, each retailing for $74.99. Three of these designs pay tribute to some of NASCAR’s most beloved drivers: Chase Elliott, Dale Earnhardt Jr., and Kyle Larson.

• Wally NASCAR: This sleek, black design is racetrack-ready, with “NASCAR” emblazoned on the shoe and accented with NASCAR’s signature color details.
• Wally NASCAR Daytona 500: Inspired by the legendary Daytona International Speedway, this beige shoe features Daytona branding and NASCAR’s iconic colors throughout.
• Wally Chase Elliott®: Fans of the 2020 NASCAR Cup Series champion will appreciate this blue design, inspired by the No. 9 NAPA Auto Parts livery.
• Wally Dale Earnhardt Jr.: This bright green shoe captures the essence of the iconic Sun Drop scheme that NASCAR Hall of Famer Dale Earnhardt Jr. continues to showcase with JR Motorsports.
• Wally Kyle Larson: Bringing to life the 2021 NASCAR Cup Series champion’s signature red, white, and blue HendrickCars.com design, this shoe is a must-have for fans of the No. 5 Chevrolet.

Megan Malayter, NASCAR’s vice president of licensing and consumer products, expressed her excitement about the partnership, noting that HEYDUDE’s blend of comfort and style perfectly complements NASCAR’s fan base. Paul Nugent, Chief Marketing Officer at HEYDUDE, echoed these sentiments, celebrating the collection’s unique ability to merge iconic NASCAR designs with personalized footwear styles.

As the NASCAR Cup Series heads into the final stretch of the regular season, fans can catch their favorite drivers, including Elliott and Larson, in action at the FireKeepers Casino 400 at Michigan International Speedway on Sunday, August 18. Be sure to grab your tickets and your favorite pair from the new HEYDUDE x NASCAR collection before the race begins!