Target Steps Away from Racing
In an effort to make a complete exit from motorsports, long-time Chip Ganassi Racing marketing partner Target recently announced that it will not renew its deal with Kyle Larson’s No. 42 Monster Energy NASCAR Cup Series Chevy following the 2017 season.
Despite its 28-year relationship with both Ganassi’s IndyCar and NASCAR Series teams, the Minneapolis-based retailer began reallocating its marketing dollars away from motorsports after stepping away from CGR’s IndyCar team last season. While the soon-to-be-past motorsports sponsor has plans to direct its marketing dollars to focus more on soccer, this move also leaves Ganassi scrambling to find a new sponsor for 24-year-old driver Kyle Larson in 2018.
As this mega motorsports team says goodbye to what was once a member of the family, it will be interesting to see if one of NASCAR’s newest rising stars can bring the dollars necessary to keep its program going.
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