{"id":88400,"date":"2022-11-11T12:25:06","date_gmt":"2022-11-11T20:25:06","guid":{"rendered":"https:\/\/www.racingjunk.com\/news\/?p=88400"},"modified":"2022-11-11T12:25:06","modified_gmt":"2022-11-11T20:25:06","slug":"mobil-1-and-hagerty-partner-to-bring-mutual-benefits-to-auto-enthusiats","status":"publish","type":"post","link":"https:\/\/www.racingjunk.com\/news\/mobil-1-and-hagerty-partner-to-bring-mutual-benefits-to-auto-enthusiats\/","title":{"rendered":"Mobil 1 and Hagerty Partner to Bring Mutual Benefits to Auto Enthusiats"},"content":{"rendered":"
\"SEMA-2022-Hagerty-Booth-Photos-3-min\"<\/a>
Photos: Courtesy of Mobil 1\/Hagerty — Hoonipigasus at SEMA<\/figcaption><\/figure>\n

Mobil 1 and Hagerty announced a multi-year partnership at SEMA 2022 to “to serve their consumers better by bringing automotive culture to new heights \u2013 on and off the road \u2013 with a focus on compelling content, cultivating communities, and providing car care with purpose.”<\/p>\n

What this means for consumers is additional access to the Mobil 1 family of racers, drivers and enthusiasts, a boon for Hargerty’s storytelling arm. Alternately, it also allows Mobil 1 to partner with the lifestyle brand to expand knowledge on car care and the importance of regular maintenance.<\/p>\n

The collaboration will also allow Mobil 1 to expand its experiential efforts, like the esports and gaming efforts, and introduce enthusiasts to Hagerty’s vehicle storage and exclusive social club, Hagerty Garage + Social.<\/p>\n

\u201cWe started as an insurance company to protect the vehicles we all love,\u201d said Larry Webster, Senior Vice President of Media and Editorial, Hagerty. \u201cBut we\u2019ve grown into an automotive lifestyle brand because the passion of driving enthusiasts is so much bigger than the car themselves. The builders, the stories, the gatherings and \u2013 yes \u2013 the cars, are why more than 750,000 drivers are part of Hagerty\u2019s Driver\u2019s Club. Empowering people who love cars of all types is what motivates Mobil 1 and Hagerty to serve driving communities together.\u201d<\/p>\n

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The collaboration was in full evidence at SEMA 2022, with a display of vehicles like the Hoonipigasus, and Rosie: The Legendary \u201857 Cadillac Seville in the booth to show the diversity in passions and interest that characterize enthusiasts.<\/p>\n

RacingJunk spoke with Doug Clark of Hagerty about the collaboration, about car culture, and what he can expect from both sides as the partnership moves forward.<\/p>\n