{"id":83926,"date":"2022-02-15T12:51:59","date_gmt":"2022-02-15T20:51:59","guid":{"rendered":"https:\/\/www.racingjunk.com\/news\/?p=83926"},"modified":"2022-02-15T12:51:59","modified_gmt":"2022-02-15T20:51:59","slug":"oems-roll-out-electric-ads-at-superbowl","status":"publish","type":"post","link":"https:\/\/www.racingjunk.com\/news\/oems-roll-out-electric-ads-at-superbowl\/","title":{"rendered":"OEMs Roll Out Electric Ads at SuperBowl"},"content":{"rendered":"<p>This year&#8217;s Super Bowl had the most viewers of any programming in five years. For many brands, the Super Bowl is a huge opportunity to introduce a large number of people to a particular product. The boys over at Chevrolet did just that by introducing us to the first-ever Chevy Silverado EV with their \u201cNew Generation,\u201d a modernized version of the opening sequence from the classic show \u201cThe Sopranos.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2bZYqFsU72Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u201cThis spot is about taking a nontraditional approach for a nontraditional electric truck,\u201d said Steve Majoros, vice president of Chevrolet Marketing. \u201cThe Silverado EV redefines our best-selling nameplate, while the spot envisions what the next generation of \u2018The Sopranos\u2019 might look like today. The spot cements the Silverado EV\u2019s position within American culture.\u201d<\/p>\n<p>\u201cNew Generation\u201d features updated and optimistic interpretations from the original driving scene, including Jamie-Lynn Sigler who played Meadow with a lollipop instead of Tony smoking a cigar, a happy reunion between Meadow and Robert Iler who played her brother A.J., and Meadow using the Silverado EV\u2019s Four-Wheel Steer technology, which helps make parking maneuvers much easier.<\/p>\n<p>Other brands such as BMW, Ford, and Volvo also showcased some EVs of their own during the big game.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nUC1QA5gRcU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>For many brands, the Super Bowl is a huge opportunity to introduce a large number of people to a particular product. The boys over at Chevrolet did just that by introducing us to the first-ever Chevy Silverado EV with their \u201cNew Generation,\u201d a modernized version of the opening sequence from the classic show \u201cThe Sopranos.\u201d<\/p>\n<\/div>","protected":false},"author":42,"featured_media":83928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17,1082,3470,22],"tags":[4836,5846,43,67,41,8898],"class_list":["post-83926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-column","category-press-release","category-news","category-event-coverage","tag-bmw","tag-ev","tag-ford","tag-gm","tag-news","tag-super-bowl-ad"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2022\/02\/fwefwefef.png","jetpack_shortlink":"https:\/\/wp.me\/p42YSK-lPE","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/83926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/comments?post=83926"}],"version-history":[{"count":1,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/83926\/revisions"}],"predecessor-version":[{"id":83929,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/83926\/revisions\/83929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/media\/83928"}],"wp:attachment":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/media?parent=83926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/categories?post=83926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/tags?post=83926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}