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The D-A Lubricant Company and NHRA Top Fuel Driver Joe Morrison have joined forces. The two parties announced their media associate marketing partnership for the 2021 NHRA Camping World Drag Racing Series and beyond. The merger will ensure that the Leverich Racing Top Fuel Dragster team\u2019s engine will be lubricated by USA-born PennGrade 1\u00ae High-Performance Oil \u2013 \u201cThe Original Green Oil.\u201d The partnership also extends Morrison as an authorized dealer of D-A Lubricant solutions.<\/p>\n
This a big move for the family-owned and operated D-A Lubricant Company, located in a state-of-the-art facility in Lebanon, Indiana. D-A has historically been a grassroots street-cred type company, taking great pride in producing industry-leading engine oils, transmission lubricants, greases, gear lubricants, hydraulic oils, antifreezes, specialty products and industrial grade lubricants. Today, D-A Lubricant Company includes the brands of Reliant (HDEO), PennGrade\u00ae (PCMO), PennGrade 1\u00ae (Racing), Wearguard\u2122 (Industrial), Blue Flame\u2122 (Natural Gas) lubricants.<\/p>\n
The partnership was a no-brainer for racer Joe Morrison, who is a long-time consumer of D-A Lubricant products, being a passionate automotive enthusiast that knows the value of proper lubrication in any mechanical application. Whether it\u2019s using industrial lubricants for his landscaping business, or the 10,000-horsepower engine powering the Leverich Racing Top Fuel Dragster, the mild-mannered drag racer from Flemington, New Jersey, realizes the key to longevity and performance is keeping all moving parts protected due to the full fill strength of PennGrade 1\u00ae.<\/p>\n
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\n\u201cIt\u2019s an honor to partner with a family-first organization like the D-A Lubricant Company,\u201d noted Morrison, who is entering his first full season as a driver in the NHRA\u2019s top-tier category. \u201cI can speak to the quality of D-A Lubricant products, including the high-performance racing product\u00a0PennGrade 1\u00ae \u2013 as I\u2019ve not only sold them to racers and automotive enthusiasts across New Jersey, Pennsylvania, and New York, but also used \u2018The Original Green Oil\u2019 in my 48 Fiat Altered for years.\u201d<\/p>\n
Morrison is known for his family-first philosophy. Whether it\u2019s his family-inspired non-profit organization Right2Breathe\u00ae or his driving duties for the Leverich family\u2019s Top Fuel Dragster, the inspirational driver from Flemington, New Jersey, has established credibility with automotive enthusiasts and business owners due to following through with commitments, maintaining an elevated ethical business philosophy, and working hard for those who support him.<\/p>\n
\u201cJoe Morrison is an ideal partner for us,\u201d said John Noal, executive vice president at D-A Lubricant Company. \u201cHe\u2019s a true automotive lover, and we\u2019re proud to see outstanding racing teams like his benefit from our products, both on and off the track.\u201d<\/p>\n
\u201cDuring the off-season, our team made significant upgrades to our Top Fuel Dragster racing operation,” Morrison said.\u00a0“We\u2019ve had Top Fuel tuner Rob Flynn guide us to make mechanical improvements, including investing in a new clutch system, having Rob Wendland rebuild our fuel pump, and the technical knowledge to apply that new power to the ground.\u201d<\/p>\n
\u201cThe addition of PennGrade 1\u00ae High-Performance Oil and other D-A Lubricant products to our arsenal of valuable resources that will ensure optimal engine performance, but also keep this 10,000-horsepower nitromethane monster cool under pressure. And as a small budget team that depends on extending parts lifespan \u2013 this is exceptionally important to our team.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The D-A Lubricant Company and NHRA Top Fuel Driver Joe Morrison have joined forces.<\/p>\n<\/div>","protected":false},"author":17,"featured_media":78585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1082,3470,3399],"tags":[7353,6753,41,7,3937,73],"class_list":["post-78583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","category-news","category-nhra","tag-joe-morrison","tag-new","tag-news","tag-nhra","tag-press","tag-top-fuel"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2021\/03\/RLX_9790-e1617125434175.jpg","jetpack_shortlink":"https:\/\/wp.me\/p42YSK-krt","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/78583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/comments?post=78583"}],"version-history":[{"count":1,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/78583\/revisions"}],"predecessor-version":[{"id":78586,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/78583\/revisions\/78586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/media\/78585"}],"wp:attachment":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/media?parent=78583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/categories?post=78583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/tags?post=78583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}