{"id":76439,"date":"2020-11-02T16:13:27","date_gmt":"2020-11-03T00:13:27","guid":{"rendered":"https:\/\/www.racingjunk.com\/news\/?p=76439"},"modified":"2020-11-02T16:13:27","modified_gmt":"2020-11-03T00:13:27","slug":"sema-360-kicks-off-with-big-builds-and-an-electric-future","status":"publish","type":"post","link":"https:\/\/www.racingjunk.com\/news\/sema-360-kicks-off-with-big-builds-and-an-electric-future\/","title":{"rendered":"SEMA 360 Kicks Off With Big Builds and an Electric Future"},"content":{"rendered":"

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As SEMA 360, the virtual version of the automotive aftermarket’s largest tradeshow, kicks off today, Monday, November 2nd, a few things become readily apparent, aside from the lack of fan favorites (Meguiar’s, Holley, and more are all choosing not to participate).<\/p>\n

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  1. Off-Road will continue to dominate, whether that means the lifestyle brands of the Ford Bronco or the Jeep Wrangler or hard core off-roading and<\/li>\n
  2. The future is electric.<\/li>\n<\/ol>\n

    Mike Rowe and Tanner Foust launched the show with a keynote sponsored by Optima Batteries focusing on racing, wrenching and doing what you love before West Coast Customs<\/a> kicked off their Live 24 Hour Build — a Dodge Ram that will evolve into the Ultimate Work Truck for Tough Built<\/a>. The build will also serve as a fundraiser, with the highest contributor taking the truck and the funds going to the USO.\u00a0 Watch the build live:<\/p>\n