{"id":74703,"date":"2020-08-27T16:07:14","date_gmt":"2020-08-27T23:07:14","guid":{"rendered":"https:\/\/www.racingjunk.com\/news\/?p=74703"},"modified":"2020-08-27T16:07:14","modified_gmt":"2020-08-27T23:07:14","slug":"sema-announces-emarketplace-solution-to-take-place-in-november","status":"publish","type":"post","link":"https:\/\/www.racingjunk.com\/news\/sema-announces-emarketplace-solution-to-take-place-in-november\/","title":{"rendered":"SEMA Announces eMarketplace Solution to Take Place in November"},"content":{"rendered":"
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With constantly evolving regulations regarding COVID-19 protections, businesses are having to adapt to a rapidly changing legal landscape.<\/a><\/figcaption><\/figure>\n

SEMA, the Specialty Equipment Market Association, announced recently that they will be offering an online marketplace to allow manufacturers and resellers in the specialty automotive segment to connect and conduct business. This is great news for those vendors that were looking forward to a solution after SEMA 2020 was canceled. Taking place Nov. 2-6, SEMA360<\/i>\u00a0was created after industry members expressed a need for a viable marketplace solution in the absence of the 2020 SEMA Show.<\/p>\n

\u201cCreating a platform where the industry can gather and discover new products and trends has always been a SEMA priority,\u201d said Chris Kersting, SEMA president and CEO. \u201cSEMA360<\/i>\u00a0is the ideal solution to bring the industry together, at a time when we\u2019ve all been kept apart. The platform allows qualified buyers to interact with manufacturers, see innovative new products, check out top SEMA Show builds, and take in industry-leading educational offerings.”<\/p>\n

Show organizers gathered input from industry members who registered concerns with typical \u201cvirtual trade show\u201d solutions. The result is\u00a0SEMA360<\/i>, a simplified platform where SEMA will help manufacturers create a straightforward brand presence that will reach quality domestic and international buyers. With a focus on helping the industry grow their businesses, participating resellers will have access to product offerings and demonstrations, and manufacturer personnel.<\/p>\n

\u201cThe industry made it clear there is a void to fill,\u201d said Tom Gattuso, SEMA vice president of events. \u201cSEMA360<\/i>\u00a0addresses that need by leveraging SEMA\u2019s exclusive buyer database to connect manufacturers with resellers.\u201d<\/p>\n

Key features of\u00a0SEMA360\u00a0<\/i>include:<\/p>\n