{"id":72469,"date":"2020-05-13T13:13:36","date_gmt":"2020-05-13T20:13:36","guid":{"rendered":"https:\/\/www.racingjunk.com\/news\/?p=72469"},"modified":"2020-05-13T13:14:08","modified_gmt":"2020-05-13T20:14:08","slug":"taking-a-break-with-detroit-speed-means-getting-up-to-speed-and-helping-customers","status":"publish","type":"post","link":"https:\/\/www.racingjunk.com\/news\/taking-a-break-with-detroit-speed-means-getting-up-to-speed-and-helping-customers\/","title":{"rendered":"Taking a Break with Detroit Speed Means Getting Up to Speed and Helping Customers"},"content":{"rendered":"

\"Detroit<\/a><\/p>\n

If you love muscle cars, you know Detroit Speed<\/a>. Synonymous with personalized builds, the Mooresville, North Carolina-based company helps customers create their dream car, whether that\u2019s a drag racing Mustang, a cool classic C10 or an autocrossing Chevelle Malibu. Adding power, performance and style to an iconic model is part of what they\u2019re famous for. But, equally important to Detroit Speed is an organic relationship with its customers.<\/p>\n

When businesses began to shut down manufacturing due to COVID-19 shelter-in-place orders, Detroit Speed\u2019s Alex Stivaletti and Jenna Lesar of Detroit Speed\u2019s Marketing Department knew they wanted to reach out to their user base in a way that represented the company, which meant an approach that focused on organic engagement instead of sales. What resulted was \u201cTaking a Break with Detroit Speed,\u201d a unique combination of seminar and podcast that invites users to submit questions about products and services that are answered live by representatives from Detroit Speed, with the occasional special guest.<\/p>\n

\u201cWe really brainstormed about how to connect with our users,\u201d explained Lesar. \u201cAt the same time, we also needed a way to continue dealer training remotely. The technology to do both allowed us to broadcast this show to users.\u201d<\/p>\n

\"Detroit<\/a>
An example of Detroit Speed’s work – a 1967 Chevy C10 build that was recently featured in RacingJunk’s Virtual Classic Truck Show Builder’s Showcase.<\/figcaption><\/figure>\n

Detroit Speed\u2019s team is no stranger to user outreach. In addition to the multiple ways the company shares knowledge and insight – install videos, a techline, FAQs, social media – they also maintain the BFG Garage, a mobile garage that provides free services at events and tracks. This rolling partnership with BF Goodrich could mean the difference between a successful track day and a disaster for someone who needs pressure adjustments, welds, or other unexpected services at an event.<\/p>\n

The webcast is a natural extension of that. \u201cKyle (Tucker) has always been one to lend a helping hand, whether at an event or elsewhere,\u201d says Lesar of Detroit Speed\u2019s Owner and President. \u201cOur mentality as a company is that we want to see you through the project from start to finish, building that long-term relationship.\u201d<\/p>\n

All of the episodes are hosted by Stivaletti, and featured Sales & Technical Engineer, Dan Oddy, and Fabricator, Matt Butts answering questions from users who submit questions via the registration link, although they can also submit during the broadcast as well. The registration aspect allows everyone to prepare the most thorough explanations. \u201cWe\u2019ve been able to answer most of the questions right away,\u201d says Stivaletti, \u201cAnd to follow up on anything that needed a little more research.\u201d<\/p>\n

The program has proved so successful that they\u2019re now on episode five, which will welcome special guest Jeff “Fuzzy” Horton, General Manager of GearFX Driveline. \u201cWhen I posted a thank you on our Facebook the other day, we got a number of responses thanking us for the program,\u201d says Stivaletti.<\/p>\n

Now that many of Detroit Speed\u2019s employees have returned to the North Carolina office, it\u2019s possible that the format of the webcast may change, but Lesar and Stivaletti are eager to continue the spirit of the endeavor.<\/p>\n

\u201cWe\u2019re playing around with the timing and figuring out the best times and days for users. We do want to continue it when things open up more, whether it\u2019s a pre-recorded podcast vs the current live iteration. We are looking at ways to integrate more special guests,\u201d says Lesar.<\/p>\n

Check out the next episode of \u201cTaking a Break with Detroit Speed\u201d this coming Friday, May 15 at 12:00 p.m. EST and click here to register your question: https:\/\/event.webinarjam.com\/register\/16\/pyw43f9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Detroit Speed is bringing users “up to speed” with a new addition to their roster of technical offerings – the “Taking a Break” webcast where users can get live answers to their build and product questions.<\/p>\n<\/div>","protected":false},"author":2,"featured_media":72471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3470],"tags":[7567,7759,7770,7771],"class_list":["post-72469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-covid-19","tag-detroit-speed","tag-taking-a-break-webcast","tag-tech-talk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2020\/05\/Detroit-Speed-3.jpg","jetpack_shortlink":"https:\/\/wp.me\/p42YSK-iQR","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/72469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/comments?post=72469"}],"version-history":[{"count":2,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/72469\/revisions"}],"predecessor-version":[{"id":72473,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/72469\/revisions\/72473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/media\/72471"}],"wp:attachment":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/media?parent=72469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/categories?post=72469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/tags?post=72469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}