{"id":58237,"date":"2019-01-04T09:40:41","date_gmt":"2019-01-04T17:40:41","guid":{"rendered":"https:\/\/www.racingjunk.com\/news\/?p=58237"},"modified":"2019-01-04T09:40:41","modified_gmt":"2019-01-04T17:40:41","slug":"dodge-and-lego-team-up-for-serious-fun","status":"publish","type":"post","link":"https:\/\/www.racingjunk.com\/news\/dodge-and-lego-team-up-for-serious-fun\/","title":{"rendered":"Dodge and LEGO Team Up for Serious Fun"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"58239\" data-permalink=\"https:\/\/www.racingjunk.com\/news\/dodge-and-lego-team-up-for-serious-fun\/leah-pritchett-with-lego-and-drivable-dodge-challengers-min\/\" data-orig-file=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Leah-Pritchett-with-LEGO-and-drivable-Dodge-Challengers-min.jpg\" data-orig-size=\"620,340\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dodge and LEGO Team Up for Serious Fun\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Leah-Pritchett-with-LEGO-and-drivable-Dodge-Challengers-min-300x165.jpg\" data-large-file=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Leah-Pritchett-with-LEGO-and-drivable-Dodge-Challengers-min.jpg\" class=\"aligncenter size-full wp-image-58239\" src=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Leah-Pritchett-with-LEGO-and-drivable-Dodge-Challengers-min.jpg\" alt=\"Dodge and LEGO Team Up for Serious Fun\" width=\"620\" height=\"340\" srcset=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Leah-Pritchett-with-LEGO-and-drivable-Dodge-Challengers-min.jpg 620w, https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Leah-Pritchett-with-LEGO-and-drivable-Dodge-Challengers-min-300x165.jpg 300w, https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Leah-Pritchett-with-LEGO-and-drivable-Dodge-Challengers-min-376x206.jpg 376w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Dodge and its SRT brand sure know how to do tie-ins. The FiatChrysler Automobiles (FCA) group is helping to launch a new LEGO Group Speed Champions building set, one that features the 2018 Dodge Challenger SRT Demon &#8211; and the 1970 Dodge Charger R\/T &#8211; as an integral part of their co-branded marketing campaign.<\/p>\n<p>Since so many enthusiasts become fans of both brands at an early age, growing up building LEGO vehicles and dreaming of driving the full-size, mechanical version on the road, \u201cWith the new Speed Champions set featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R\/T, our youngest fans can now build and jump into the \u2018driver\u2019s\u2019 seat of two of their ultimate fantasy muscle cars,\u201d said Steve Beahm, head of passenger car brands, Dodge\/SRT, Chrysler and FIAT for FCA North America.<\/p>\n<p>To introduce this co-branded LEGO Speed Champions building set, Dodge and the LEGO group have prepared a 30-second television commercial called \u201cMetamorphosis\u201d that can be viewed on Dodge\u2019s social media channels channels.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/D100lDTJC2s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The spot features NHRA racer Leah Pritchett, who won the Factory Stock Showdown championship this past season with Don Schumacher Racing, even as she finished fourth in the premier Top Fuel championship with two victories for the 24-race year.<\/p>\n<p>As part of the LEGO Speed Champions series of buildable iconic vehicles, current day machines meet classic vehicles in the two vehicles that are part of this construction idea for youth. \u201cWe are thrilled to bring the exciting Dodge designs to a LEGO build and play experience that is sure to capture the imaginations of not only LEGO fans, but also car lovers and the passionate community of Dodge enthusiasts around the world,\u201d noted Chris Stamp, LEGO Group senior designer.<\/p>\n<p>It\u2019s not just for kids, as fans of all ages for both Dodge and LEGO brands can recreate a thrilling drag racing experiences once they\u2019ve built one or both models. The Dodge Challenger SRT Demon features two sets of wheel rims, authentic design details and decorative decal stickers. The LEGO version of the Dodge Charger, a truly iconic American muscle car, has a removable supercharger and alternate engine cover to make the build even more fun.<\/p>\n<p>The build set includes: three LEGO minifigures of a Challenger driver, Charger driver and race marshal\/starter to get the cars down their racetracks; the race-ready, buildable 2018 Dodge Challenger SRT Demon features a minifigure cockpit, removable windshield, wheels with rubber tires, two sets of rims, rear spoiler, dual exhaust and authentic design details and decorative decals; the buildable 1970 Dodge Charger R\/T also has a minifigure cockpit, removable windshield, wheels with rubber tires, removable supercharger and alternate engine cover, translucent light-style elements and authentic design details with appropriate decorative stickers.<\/p>\n<p>There will be a limited number of LEGO Speed Champions building sets available featuring these two iconic Dodge vehicles, <a href=\"https:\/\/www.life.dodge.com\/lego-2018-dodge-challenger-srt-demon-and-1970-dodge-charger-r-t-set.html\">available for purchase from Dodge.com<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"58238\" data-permalink=\"https:\/\/www.racingjunk.com\/news\/dodge-and-lego-team-up-for-serious-fun\/dodge-lego-buildable-models-min\/\" data-orig-file=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Dodge-LEGO-buildable-models-min.jpg\" data-orig-size=\"720,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dodge and LEGO Team Up for Serious Fun\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Dodge-LEGO-buildable-models-min-300x200.jpg\" data-large-file=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Dodge-LEGO-buildable-models-min.jpg\" class=\"aligncenter size-full wp-image-58238\" src=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Dodge-LEGO-buildable-models-min.jpg\" alt=\"Dodge and LEGO Team Up for Serious Fun\" width=\"720\" height=\"480\" srcset=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Dodge-LEGO-buildable-models-min.jpg 720w, https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Dodge-LEGO-buildable-models-min-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Dodge and its SRT brand sure know how to do tie-ins.<\/p>\n<\/div>","protected":false},"author":65,"featured_media":58239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3470],"tags":[152,1552,5022,41],"class_list":["post-58237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-dodge","tag-leah-pritchett","tag-lego","tag-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2019\/01\/Leah-Pritchett-with-LEGO-and-drivable-Dodge-Challengers-min.jpg","jetpack_shortlink":"https:\/\/wp.me\/p42YSK-f9j","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/58237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/comments?post=58237"}],"version-history":[{"count":1,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/58237\/revisions"}],"predecessor-version":[{"id":58240,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/58237\/revisions\/58240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/media\/58239"}],"wp:attachment":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/media?parent=58237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/categories?post=58237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/tags?post=58237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}