{"id":102206,"date":"2025-08-26T13:51:53","date_gmt":"2025-08-26T20:51:53","guid":{"rendered":"https:\/\/www.racingjunk.com\/news\/?p=102206"},"modified":"2025-08-26T13:51:53","modified_gmt":"2025-08-26T20:51:53","slug":"sema-expands-reach-with-orba-acquisition","status":"publish","type":"post","link":"https:\/\/www.racingjunk.com\/news\/sema-expands-reach-with-orba-acquisition\/","title":{"rendered":"SEMA Expands Reach with ORBA Acquisition"},"content":{"rendered":"<p data-start=\"196\" data-end=\"556\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"83734\" data-permalink=\"https:\/\/www.racingjunk.com\/news\/sema-announces-emissions-certificate-program\/sema-logo\/\" data-orig-file=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2022\/02\/SEMA-logo-e1643768798750.gif\" data-orig-size=\"640,320\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SEMA-logo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2022\/02\/SEMA-logo-300x150.gif\" data-large-file=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2022\/02\/SEMA-logo-e1643768798750.gif\" class=\"aligncenter size-full wp-image-83734\" src=\"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2022\/02\/SEMA-logo-e1643768798750.gif\" alt=\"\" width=\"640\" height=\"320\" \/><\/p>\n<p data-start=\"196\" data-end=\"556\">The Specialty Equipment Market Association (SEMA), the leading nonprofit trade association representing the automotive aftermarket, has officially acquired the Off-Road Business Association (ORBA). The move strengthens SEMA\u2019s presence in the off-road and powersports sector, one of the fastest-growing areas of the aftermarket.<\/p>\n<p data-start=\"558\" data-end=\"938\">Founded in 2001, ORBA has been a dedicated advocate for businesses and enthusiasts in the off-highway vehicle space, representing manufacturers, dealers, and service providers for ATVs, UTVs, motorcycles, and snowmobiles. ORBA has focused on protecting land access, defending modification rights, and ensuring off-road communities have a seat at the table in policy discussions.<\/p>\n<p data-start=\"940\" data-end=\"1121\">With this acquisition, SEMA unites ORBA\u2019s mission with its own broad-based advocacy. The result is a stronger collective voice for builders, racers, and aftermarket manufacturers.<\/p>\n<h3 data-start=\"1123\" data-end=\"1161\">What This Means for the Industry<\/h3>\n<ul data-start=\"1162\" data-end=\"1703\">\n<li data-start=\"1162\" data-end=\"1349\">\n<p data-start=\"1164\" data-end=\"1349\"><strong data-start=\"1164\" data-end=\"1186\">Stronger Advocacy:<\/strong> Together, SEMA and ORBA will amplify efforts to defend motorized access to public lands and protect the rights of enthusiasts to modify and race their vehicles.<\/p>\n<\/li>\n<li data-start=\"1350\" data-end=\"1522\">\n<p data-start=\"1352\" data-end=\"1522\"><strong data-start=\"1352\" data-end=\"1370\">TORA Benefits:<\/strong> SEMA\u2019s Truck &amp; Off-Road Alliance (TORA) gains additional resources and influence, expanding its reach across the off-road and powersports industries.<\/p>\n<\/li>\n<li data-start=\"1523\" data-end=\"1703\">\n<p data-start=\"1525\" data-end=\"1703\"><strong data-start=\"1525\" data-end=\"1551\">Leadership Continuity:<\/strong> ORBA CEO Fred Wiley will remain involved as a senior strategic advisor, ensuring a smooth transition and keeping ORBA\u2019s expertise active within SEMA.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1705\" data-end=\"1735\">Industry Leaders Respond<\/h3>\n<p data-start=\"1736\" data-end=\"1950\">Mike Spagnola, SEMA President &amp; CEO, emphasized the importance of the move: <em data-start=\"1812\" data-end=\"1948\">\u201cBy bringing ORBA under the SEMA banner, we\u2019re scaling up our ability to speak on behalf of the off-road and powersports communities.\u201d<\/em><\/p>\n<p data-start=\"1952\" data-end=\"2161\">ORBA\u2019s CEO, Fred Wiley, added: <em data-start=\"1983\" data-end=\"2159\">\u201cJoining forces with SEMA means our industry stays at the table on critical issues\u2014rights to modify, race, and access public lands. I believe our work is in the right hands.\u201d<\/em><\/p>\n<p data-start=\"2163\" data-end=\"2365\">TORA Chair Dawson Druesedow agreed, noting: <em data-start=\"2207\" data-end=\"2363\">\u201cWe\u2019re excited to have the additional firepower of ORBA under the SEMA brand\u2026 to advance policies that will allow our industry to thrive for generations.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>The Specialty Equipment Market Association (SEMA), the leading nonprofit trade association representing the automotive aftermarket, has officially acquired the Off-Road Business Association (ORBA).<\/p>\n<\/div>","protected":false},"author":17,"featured_media":83734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3470,8393],"tags":[12492,12494,3708,12493,12490,12488,12491,156,12489],"class_list":["post-102206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-releases","tag-atv-utv-parts","tag-automotive-aftermarket-ne","tag-off-road-racing","tag-off-highway-vehicle","tag-off-road-aftermarket","tag-orba","tag-powersports-industry","tag-sema","tag-truck-off-road-alliance"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.racingjunk.com\/news\/wp-content\/uploads\/2022\/02\/SEMA-logo-e1643768798750.gif","jetpack_shortlink":"https:\/\/wp.me\/p42YSK-qAu","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/102206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/comments?post=102206"}],"version-history":[{"count":1,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/102206\/revisions"}],"predecessor-version":[{"id":102213,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/posts\/102206\/revisions\/102213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/media\/83734"}],"wp:attachment":[{"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/media?parent=102206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/categories?post=102206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.racingjunk.com\/news\/wp-json\/wp\/v2\/tags?post=102206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}