The D Lot Returns for the 70th Detroit Autorama Hot Rod Show

D Lot, Amsoil

The D Lot, presented by AMSOIL, returns as part of the 70th Detroit Autorama Hot Rod Show. For nearly 10 years, the D Lot has showcased custom vehicles designed by Pfaff Designs and created a raffle and silent auction to benefit Make-A-Wish Michigan. To date, the D Lot has raised more than $100,000 for charitable causes and has more than $45,000 in prizes for this year’s raffle and silent auction.

Murray Pfaff of Pfaff Designs inspired the D Lot. The D Lot creates an opportunity for the automotive industry to give back to the community in a creatively expansive way. This year’s The D Lot display features vehicles that Pfaff Designs designed, including:

  • Tom Bailey’s 2022 Dodge Redeye Durango “World’s Sickest”
  • Szott Auto’s “White Banded Charger”
  • Murray Pfaff’s 2021 Ford Explorer “ST5”
  • Innovation Performance Technologies Fox Body Mustang “Shocker”
  • Black Lake Research’s XT1 Silverado / Luxury Pre-Runner

Tickets are $5 each for the “Pick-A-Prize” product raffle, fans will have a chance to win items with a little something for everybody, like an electric bicycle, 52-inch toolbox, smart tv, performance parts, tools, audio components, and much more. But you don’t have to be present to be a winner.  Everyone can participate in the online silent auction running through March 12, 2023.

The D Lot will take places as part of the 70th Detroit Autorama February 24-26, 2023 at Huntington Place (formerly Cobo Center).

The D Lot got its name from “Detroit.” At his first The D Lot display at the Autorama, Pfaff displayed six cars he designed, including NASCAR Hall of Fame driver Rusty Wallace’s 1978 Corvette Stingray and the widebody 1969 Camaro roadster by Weaver Customs. In that inaugural year, there were $8,000 in prizes, with every dollar raised going directly to Leader Dogs for the Blind. Collectively, The D Lot has given away more than $250,000 in prizes and has raised more than $100,000 for various Michigan-based charities, including Forgotten Harvest and Make-A-Wish Michigan.

The 2023 sponsors of The D Lot include AMSOIL (presenting sponsor), Pilot Transport, Forgeline, Vintique Motors, Gearhead Homes, Ididit, Painless Performance, Peak Performance, Syracuse Nationals, Pfaff Designs, Axiom Graphics, Bilstein, Diamondback Classics, Extang, Henry Electric Bikes, Innovation Performance Technologies, Kicker, Lingenfelter Performance Engineering, Livernois Motorsports, MotorCity Autospa, Pheonix Transmissions and Wirecare.

For more information and to participate in the silent auction, visit

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