TEN Publishing Scraps 19 Automotive Magazines
TEN Publishing will be ending the print versions of nearly all of its car & truck magazines by the end of the year. The only magazines to survive the axing will be Motortrend, Hot Rod, and Four Wheeler. The list is quite shocking; many magazines that helped shape automotive cultures will no longer be around. Names like Lowrider, Car Craft, Muscle Mustangs & Fast Fords, Chevy High Performance, Mopar Muscle were considered bibles for their respective enthusiasts.
Here is the full list of magazines that will no longer be in print beyond 2020:
- 4-Wheel & Off-Road
- Automobile
- Car Craft
- Chevy High Performance
- Classic Trucks
- Diesel Power
- Hot Rod Deluxe
- Jp
- Lowrider
- Mopar Muscle
- Muscle Car Review
- Muscle Mustangs & Fast Fords
- Mustang Monthly
- Street Rodder
- Super Chevy
- Super Street
- Truck Trend
- Truckin’
- Vette
The online automotive media group, Jalopnik reached out to TEN Publishing Co. for a statement and received this in return:
“TEN Publishing Co. announced today that it will discontinue publishing 19 of its 22 automotive print titles by end of year. MotorTrend Group provides all of the editorial and sales support for those publications. At MotorTrend Group, we remain committed to providing our fans and advertisers quality automotive storytelling and journalism across all of our content platforms and we are doubling-down on our best-in-class digital product experiences, while maintaining our support of the three most popular, profitable and strategic brands across digital and print – MotorTrend, Hot Rod, and Four Wheeler.”
Folio Mag also obtained a memo that was sent to staffers at MotorTrend group last week:
“It was announced today that TEN Publishing will discontinue publishing 19 of its 22 automotive print titles by the end of the year,” wrote MotorTrend Group president and GM Alex Wellen in the memo. “I know this is difficult news, but I want to assure you that we remain committed to you and your pursuit to deliver quality automotive storytelling and journalism across all of our content platforms.”
MotorTrend Group, a joint venture formed in 2017 and majority owned by Discovery, Inc., comprises the digital and video businesses of the company formerly known as The Enthusiast Network, whereas TEN Publishing controls those brands’ print magazines. Under a licensing agreement, MotorTrend Group provides editorial and ad sales support to TEN, producing content for both MotorTrend Group’s digital platforms and TEN’s magazines.
The good news is that it seems that it seems that the magazines will continue online. Wellen continued with, “Tens of millions of fans visit MotorTrend’s digital properties every month, with the vast majority of our consumption on mobile, and 3 out of every 4 of our visitors favoring digital content over print.”
“While TEN Publishing will no longer print the following magazines,” “[MotorTrend Group] will continue to offer our audiences and advertisers digital coverage for these discontinued print titles online,” adding that subscribers to the shuttered magazines will be offered digital subscriptions to MotorTrend, Hot Rod or Four Wheeler.
So as the MotorTrend Grop doubles down on their online coverage for these magazines, it’s time for many of us print fans that loved the analog feeling of flipping through actual pages to get with the times as they say; grumpily we may add.