SEMA 2025 New Product Awards Honor Innovation Across the Industry
The New Product Awards are an essential part of the kick off breakfast that launches the SEMA show on opening day, and the 2025 awards were no exception. Presented to a crowded ballroom of enthusiasts, the awards followed a discussion with Jay Leno and Stellantis’ Tim Kuniskis about the future of modern muscle. The awards represent innovation in the auto industry across multiple platforms, and recognize everything from a Bluetooth diagnostic tool, innovative packaging and display, a Harley-Davidson SuperCharger and an electric tire pump that re-inflates tires in less than a minute. From SEMA: “More than 1,300 products vied for top honors across 15 New Products Showcase categories, each evaluated for its breakthrough engineering and business potential. These standout products represent the technologies and trends that will revolutionize performance, personalization, and automotive customization in 2026.”
Congratulations to all of the winners, and all of those products and companies nominated this year. All of the products that are nominated, as well as all of those submitted for consideration are on display in the New Product Showcase in South Hall.
WINNERS
Best Car Care & Protection Product
• WINNER: Ngenco Paint Protection Spray (Ngenco USA – PPS)
• Runner Up: Optima Xem (Steamericas Inc.)
Best Collision Repair & Refinish Product
• WINNER: Revv Integration Ecosystem (Revv ADAS)
• Runner Up: Multibench EXT (Spanesi)
• Runner Up: GPR+ Pro Cart (KECO Body Repair Products)
Best Emerging Technology Product
• WINNER: Dynam Labs VCU+ (Dynam Labs Inc.)
• Runner Up: Kinetic Vision (Kinetic Automation)
• Runner Up: Flush Fastener (Flush Fasteners)
Best Engineered New Product
• WINNER: 2024-25 Harley-Davidson M8 Supercharger kit (ProCharger Superchargers)
• Runner Up: E-CLIK Universal Kit for Remote Reservoir Shocks (Suspension Direct Inc.)
• Runner Up: Terminator X Bluetooth Module 558-483 (Holley Performance Brands)
Best Exterior Accessory Product
• WINNER: Hoodini 73-80 C/K Series Pickup/Blazer Hood Hinges, Steel (Speedway Motors)
• Runner Up: FLATED Air-Carrier – Refresh (FLATED)
• Runner Up: RealTruck MRC-3000 (REALTRUCK)
Best Interior Accessory Product
• WINNER: SRX-GM14128 (Stinger)
• Runner Up: RTX-88C-PU-X Chevy/GMC 1988-91 RTX Gauge System (Dakota Digital)
• Runner Up: Custom CTX-60-Diamond Full Backrest Bench Seat, 60″, Rustic Brown with Chestnut Stitch (Distinctive Industries)
Best Package Design & Display Product
• WINNER: Seat Cover Solutions Mini Product Display (Seat Cover Solutions)
• Runner Up: DashPlay Connected Car Experience (Auto Meter)
• Runner Up: RealTruck Truck Bed Cover Hero Display (REALTRUCK)
Best Performance – Racing Product
• WINNER: SMART SuperCap HB1600X Starting Battery (MUXWIRING INC.)
• Runner Up: Gateway Lite (ECUMaster)
• Runner Up: TH400, 4L80-E Adjustable Low/Reverse Servo Kits (SONNAX)
Best Performance – Street Product
• WINNER: Fox Body Mustang Short Long Arm Conversion System (Detroit Speed)
• Runner Up: LOCK Sleeve – Weld-free Turbo Compressor Outlet Adapter; Suits Vibrant & Ticon Clamps (Turbosmart)
• Runner Up: 67-68 Mustang/Cougar Stealth In-Dash Hydraulic Master Cylinder Kit (Modern Driveline)
Best Powersports & Utility Vehicle Product
• WINNER: Moto-Chok (Z-TRAK)
• Runner Up: INFLATiQ by RIMiQ Portable Tire Inflator w/ QwikFlow Technology (All-Fit Automotive + RIMiQ)
• Runner Up: Vapor Trapper (Vapor Trapper)
Best Street Rod & Custom Car Product
• WINNER: GM LS Compatible 376 c.i. Engine and ZF-8 Speed Automatic Transmission (BluePrint Engines)
• Runner Up: 2.00” Drop, Aluminum, Bolt in Hub ProSpindle Kit (Wilwood Disc Brakes)
• Runner Up: Vapor Trapper (Vapor Trapper)
Best Tire & Related Product
• WINNER: INFLATiQ by RIMiQ Portable Tire Inflator w/ QwikFlow Technology (All-Fit Automotive + RIMiQ)
• Runner Up: N’Fera Sport (Nexen Tire America)
Best Tools & Equipment Product
• WINNER: SPARQ Diagnostic (SPARQ)
• Runner Up: ValvoMax Bag-in-Box Oil Change System (ValvoMax Oil Drain System)
• Runner Up: F6 Pro (Teslong)
Best Truck & Off-Road Product
• WINNER: FOX | 19-ON JEEP JK/JL/JT QSE LINKS (FOX)
• Runner Up: Disc Brake Adapter Axle Extender (Capivara Industries LLC)
• Runner Up: 2024 Lexus GX550 1.25-3″ LIFT 3.0 STAGE 6 Suspension System Billet w/ Skid Plates CDEV (RANDYS Worldwide)
Best Wheel & Related Product
• WINNER: Method 709 HD (Heavy Duty) Bead Grip Wheel with optional Forged Rings (Method Race Wheels)
• Runner Up: Method 709 Forged Impact Ring (Method Race Wheels)
• Runner Up: MT Classic Forged Wheels (Mickey Thompson Tires and Wheels)