[Gallery] SEMA 2021 Kicks Off Day 1

Andreanna Ditton

2 Nov 2021

Click Here to Begin Slideshow SEMA is officially on! The 2021 show opened on November 2, with more than 1,300 exhibiting companies and 51,000 buyers confirmed to date, marking the first full-facility event to take place at the Las Vegas Convention Center since the pandemic. The official kick off to the show was the New Product Breakfast, which highlighted the winners for SEMA's Best New Products and featured a guest appearance by Jay Leno, and special guest Keith Urban, giving attendees a little preview of the Mustang Ford would later unveil for the musician during the OEMs press event. Urban's 1969 Mustang was a gift from his wife, actor Nicole Kidman, and was basically rebuilt from scratch by the Ford team. Ford also took the opportunity to show off its Eluminator crate engine inside a custom all-electric F-100 Eluminator concept – a zero-tailpipe-emissions** demonstration truck powered by the all-new Ford Performance Parts Eluminator electric crate motor, available now for sale.. The Eluminator truck is based on a heritage 1978 F-100 pickup, and features all-wheel drive via two powerful electric motors shared with the 2021 Mustang Mach-E GT Performance Edition. Toyota and Lexus both shared new and updated products in their sport compact and truck lines, but it was the Tacozilla (Toyota's Tacoma camper concept) that stole the show. The Top 40 Battle of the Builders finalists were announced, and RacingJunk will be following that competition with a slideshow later in the week, but for now, go HERE to see the list. While the show feels different than in years past -- attendees and exhibitors are masked, Broncos are EVERYWHERE, Electric is more than a buzzword and the halls are less crowded by still hopping in the newly expanded convention center, the SEMA energy remains -- a celebration of buyers, sellers, media and manufacturers eager to celebrate the aftermarket enthusiast space the best way they know how. Click Here to Begin Slideshow

[Gallery] SEMA 2021 Kicks Off Day 1 — Click Here to Begin Slideshow SEMA is officially on! The 2021 show opened on November 2, with more than 1,300 exhibiting companies and 51,000 buyers confirmed to date, marking the first full-facility event to take place at the Las Vegas Convention Center since the pandemic. The official kick off to the show was the New Product Breakfast, which highlighted the winners for SEMA's Best New Products and featured a guest appearance by Jay Leno, and special guest Keith Urban, giving attendees a little preview of the Mustang Ford would later unveil for the musician during the OEMs press event. Urban's 1969 Mustang was a gift from his wife, actor Nicole Kidman, and was basically rebuilt from scratch by the Ford team. Ford also took the opportunity to show off its Eluminator crate engine inside a custom all-electric F-100 Eluminator concept – a zero-tailpipe-emissions** demonstration truck powered by the all-new Ford Performance Parts Eluminator electric crate motor, available now for sale.. The Eluminator truck is based on a heritage 1978 F-100 pickup, and features all-wheel drive via two powerful electric motors shared with the 2021 Mustang Mach-E GT Performance Edition. Toyota and Lexus both shared new and updated products in their sport compact and truck lines, but it was the Tacozilla (Toyota's Tacoma camper concept) that stole the show. The Top 40 Battle of the Builders finalists were announced, and RacingJunk will be following that competition with a slideshow later in the week, but for now, go HERE to see the list. While the show feels different than in years past -- attendees and exhibitors are masked, Broncos are EVERYWHERE, Electric is more than a buzzword and the halls are less crowded by still hopping in the newly expanded convention center, the SEMA energy remains -- a celebration of buyers, sellers, media and manufacturers eager to celebrate the aftermarket enthusiast space the best way they know how. Click Here to Begin Slideshow

Best New Product Winners Collision Repair & Refinish Product Winner: Keco Collision Glue Pull Repair System, Keco Body Repair Products Engineered New Product Winner: Electronic StraightGate 50, Turbosmart Exterior Accessory Product Winner: Lippert: Protective MultiPro / Multi-Flex Tailgate Sensor with Hitch Cap, CURT, Ranch Hand, UWS, LUVERNE, ARIES Interior Accessory Product Winner: Cargo Dog, Cargo Dog C Merchandising Display Winner: Countertop or Wall Display for HEIGH10 Infotainment Unit, Stinger Off-Road Mobile Electronics Product Winner: XAV-AX9500ES, Sony Car Audio Off-Road/4-Wheel Drive Product Winner: CDEV SHOCK POWERED BY IIC, ICON Vehicle Dynamics Packaging Design Winner: APB Pedal Pads American Handcraft Wooden Package, APB Brakes Performance-Racing Product Winner: Electronic StraightGate 50, Turbosmart Performance-Street Product Winner: ZZ632/1000 Crate Engine, General Motors Powersports Product Winner: 2016-2021 Polaris XPT Flex Fuel Kit, Dynojet Research Street Rod/Custom Car Product Winner: Icon Valve Cover, Pyramid Optimized Design & Manufacturing Tire and Related Product Winner: Baja Legend EXP, Mickey Thompson Tires & Wheels Tools & Equipment Product Winner: EZ Roller-Spinner, EZ Spare and JAWS Van/Pickup/Sport-Utility Product Winner: Impact Shock-Absorbing Rear Bumper Step Fleet Kit, Lippert: CURT, Ranch Hand, UWS, LUVERNE, ARIES Wheel and Related Product Winner: Carbon One, Litespeed Racing

Keith Urban's 1969 Ford Mustang

Toyota "Tacozilla" Concept

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