The all-new Ford Lightning can’t get here fast enough as the first pre-production F-150 Lightning trucks start hitting the pavement out of Ford’s new Rouge Electric Vehicle Center. Demand for the all-electric truck has been substantial, Ford today said it will increase investment and add jobs to boost production.
This is not only huge news for future Lightning owners but for the people of Michigan Ford is investing an additional $250 million and adding 450 more direct jobs across the Rouge Electric Vehicle Center, Van Dyke Electric Powertrain Center and Rawsonville Components Plant. The investment and added jobs will help increase production capacity to 80,000 trucks a year.
“We knew the F-150 Lightning was special, but the interest from the public has surpassed our highest expectations and changed the conversation around electric vehicles. So we are doubling down, adding jobs and investment to increase production,” said Bill Ford, executive chair, Ford Motor Company. “This truck and the Ford-UAW workers who are assembling it in Michigan have a chance to make history and lead the electric vehicle movement in America.”
F-150 Lightning, with a starting MSRP of $40,000 and targeted EPA-estimated driving range of 300 miles with the extended range battery1, is aimed at the heart of the U.S. auto market. Ford has taken more than 150,000 reservations for the trucks to date.
“Electrifying the F-Series – America’s best-selling truck for 44 years – and assembling it at this high-tech facility in Michigan – represents a significant step toward mass adoption of electric vehicles in America,” said Kumar Galhotra, Ford’s president of The Americas and International Markets Group. “F-150 Lightning is intended to be more than a no-compromise zero tailpipe-emissions truck. It’s packed with ingenious features and technology that will improve over time, it’s exhilarating to drive and it can power your home and worksite.”