FCA has launching its “Drive Forward” initiative, offering qualified buyers 0% financing for seven years plus no payments for 90 days on select FCA 2019 and 2020 models from some of their top brands.
“We are all one community and we can help during these unprecedented times,” said Olivier Francois, Chief Marketing Officer, FCA. “We want to both offer consumers support and assist them financially while we all work hand in hand toward better days. And we’ll continue to explore additional opportunities as a company to help as we all navigate our way through this difficult time together.”
FCA is also improving vehicle purchasing capability with a new Online Retail Experience (ORE). ORE allows customers to complete their full vehicle purchasing process online. Customers will be able to explore the new ORE via the Chrysler, Dodge, Jeep, Ram Truck, FIAT and Alfa Romeo brand websites. There, they can start the purchase process, finalizing it later after connecting with a local dealer. A call center agent is available to help potential buyers with the ORE.
Also as part of the “Drive Forward” initiative, each of the brands’ social and digital media channels will feature a 30-second and 15-second combined brand broadcast spot, in addition to 15-second individual social media spots, showcasing OneRepublic’s all-new track, “Better Days,” just released to address the current climate.
As one last adaptation to the pandemic, FCA has announced it is in the process of converting its first plant to produce 1 million face masks each month for donation to first responders and health care workers. The company has also expanded its support of coronavirus-relief efforts to two more areas: providing 1 million meals to school children across North America and supporting various technical, logistical and manufacturing programs, such as face mask production.