The Brotherhood of Muscle campaign continues with a commercial full of real Dodge fans on display.
Never let it be said that Dodge doesn’t double down. With the announcement in September of the end of the Charger and Challenger models in 2023 and the introduction of the Charger Daytona SRT EV muscle car concept, the MOPAR folks want fans to remember that change may come, but muscle is forever.
“In a summer of firsts, we blazed a path across HWY 93 to celebrate this country’s iconic muscle car culture with our owners and fans,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “Along the way, we saw the introduction of the Dodge Hornet, the brand’s first electrified performance vehicle, the game-changing Charger Daytona SRT electric muscle car concept and are celebrating the Dodge Challenger and Charger with seven ‘Last Call’ special editions.
As part of that, Dodge introduced a fan-forward commercial featuring actual Dodge muscle car owners. Titled “The Real Brotherhood of Muscle,” the video is a result of a summer long effort connected to Dodge’s HWY 93 campaign which encouraged fans to post their favorite content with the #ThatsMyDodge hashtag as well as providing a “curated list and interactive map of events, roadhouses, restaurants, rest stops, races, including the iconic Roadkill Nights on Woodward Avenue in Michigan, dragstrips, iconic/scenic drives, lodging, sporting events and other attractions that Dodge owners can use to build their ultimate summer roadmap.”
Now, the resulting commercial showcases these actual Dodge owners celebrating their love of muscle. Want to participate? Post your own Dodge muscle love with the hashtag #RealBrotherhood.
Check out the video below: