Dodge Gets in on the Star Wars Marketing Blitz With Stormtrooper Chargers


On Friday September 4th, Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber  in New York that coincided with the toy car maker’s release of Star Wars: The Force Awakens merchandise. The Chargers will resemble the Hot Wheels Stormtrooper cruiser. Hot Wheels officials said they picked the Charger because it “embodies the look and feel of the Hot Wheels Stormtrooper diecast car and is sure to turn heads when traversing on the streets of NYC on ‘Force Friday.’”

Be the first to comment

Leave a Reply

Your email address will not be published.


I agree to receive emails from I understand that I can unsubscribe at any time. Privacy Policy
Copyright © 2005-2021 MH Sub I, LLC dba Internet Brands
All Rights Reserved.

Internet Brands