The SEMA Show is always an exciting time of the year for auto enthusiasts, whether the drifting fan, the classic car lover, or the OEM loyalist. So far, this year has been no exception. SEMA 2017 started with nearly a full day of programming on Monday before the show opened, highlighting the organization’s commitment to education with seminars on emerging trends, using data, marketing and management best practices and other topics for business owners and buyers.
The show itself kicked off with the New Product Breakfast, which highlights products and companies SEMA has deemed the best of the past year. Winners included:
Street Rod/Custom Car Product Wilwood Disc Brakes, Tandem Brake and Hydraulic Clutch Pedal Kit
Performance-Racing Product Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit
Off-Road/4-Wheel Drive Product Austin International Mfg Inc., 2 Ton big wheel jack
Performance-Street Product COMP Performance Group, COMP Cams FSL Series Camshaft for GM L99 Engines
The Big Three all held press conferences to announce new products or updates to old products. GM/Chevy Performance unveiled its Hot Wheels Camaros for the general public, along with an off-road racing concept Chevrolet Colorado ZR2. Ford announced an all-new supercharger for the 5.0-liter V8 engine for the 2018 Mustang and F-150. FCA/Dodge Mopar brought Mark Worman of Graveyard Carz up on stage to showcase the new Hemi Hellcrate engine, since he’d just put it in a custom built Plymouth Superbird. They also announced a full lineup of Jeep accessories, and gave media a tiny sneak peek at the new JEEP Wrangler prior to its debut at the LA Auto show.
For the classic and hot rod enthusiast, the big news yesterday was that Goodguys is lowering its eligibility requirement for membership to 1987 in order to welcome in some of the later model muscle cars, including the Fox Body Mustang and the Monte Carlo. They revealed this along with a sweet, yellow foxbody build by Goolsby customs that will enter the Goodguys fleet. Prestone showed off a gorgeous 1972 AMC Javelin AMX built by Ringbrothers, while Royal Purple unveiled a Gap Body built Camaro; this was especially exciting for the owners, who had no idea what had been done to their car.
SEMA is always full of these moments of fun and excitement, which is what attracts the massive crowds of buyers, builders and industry professionals. Stick around to see what Day 2 has in store.