Already a big participant in NHRA Mello Yello Drag Racing Series racing, Dodge//SRT and Mopar are joining with Pennzoil, who will be the presenting sponsor for the four event titles Dodge//SRT and Mopar are headlining in the coming season.
The partnership kicks off in Houston, fifth on the 24-race calendar, a first venture for all parties. The Mopar Express Lane NHRA Springnationals presented by Pennzoil are scheduled for April 12-14 in Baytown, TX.
Next up Dodge//SRT and Mopar, together with Pennzoil, take to the mountaintop a 31st time with the Dodge Mile-High NHRA Nationals presented by Pennzoil, held July 19-21 at Bandimere Speedway, just west of Denver in Morrison, CO.
What was known as the Dodge NHRA Nationals last year is now the Mopar Express Lane NHRA Nationals, held at Maple Grove Raceway outside Reading, in Mohnton, PA. Pennzoil joins as presenting sponsor, Sept. 12-15. Reading starts the six-race Countdown to the Championship this season.
For the first time, NHRA’s penultimate race on The Strip at Las Vegas Motor Speedway, October 31-November 3, will be called the Dodge NHRA Nationals presented by Pennzoil. It’s a new venue for both the manufacturer and the petrochemical company, crowns the E3 Spark Plugs Pro Mod champion and, maybe, a Mello Yello champ or two.
Steve Beam, head of parts and service for Mopar and passenger car brands, FCA – North America sees great corollaries in his company and NHRA. “With growing interest in drag racing, Dodge//SRT and Mopar are doubling down on our commitment to NHRA for the 2019 race season, partnering with Pennzoil and adding new event title sponsorships that will supercharge our outreach to the performance lovers who fuel our brands.
“Many of our customers carry a passion for performance on the street and on the strip, and our long-running involvement with NHRA offers the perfect opportunity to connect with these car enthusiasts and owners. Our two new event title sponsorships help us strengthen that connection.”
The new four-event title agreements between all parties do represent multi-year commitments, with Pennzoil serving as presenting sponsor at the four Dodge//SRT and Mopar NHRA titled events, cementing an already strong on-track relationship between the three brands.
“We’re excited to be building on the strong relationship we have with Dodge//SRT and Mopar, both on and off the track,” said Patty Lanning, vice president of North American marketing for Shell Lubricants. She brought up Pennzoil’s more-than 100-year history, noting that “Pennzoil has deep roots in motorsports, including many successful years in NHRA.”