NASCAR, Race Team Alliance and 704Games are teaming up to create the eNASCAR Heat Pro League, the first NASCAR esports league for gaming consoles.
“We look forward to taking this first step with our teams to introduce NASCAR-style racing to the massive esports audience on consoles,” said Craig Neeb, Executive VP of Innovation and Development for NASCAR. “Our partners at 704Games have delivered an incredible product and we are enthusiastic about engaging gamers to create new fans and grow our support.“
Some of NASCAR’s most prominent teams are involved in this new esports project, including: Chip Ganassi Racing, Joe Gibbs Racing, Hendrick Motorsports, Richard Childress Racing, JR Motorsports, Roush Fenway Racing, Team Penske and Stewart-Haas Racing. Each of the teams will have two drivers, one competing on Xbox One and the other on PlayStation 4.
“This is an exciting moment in NASCAR history,” stated Jonathan S. Marshall, Executive Director of the Race Team Alliance. “The race teams are taking this new league very seriously and will be looking for the best competitors in the nation to represent their respective teams. We expect the competition level will be high and we challenge these new esports driver to become the best of the best.”
“This partnership creates a once in a lifetime opportunity for NASCAR Heat 3 players to work with a NASCAR race team and represent their team on a global esports platform,” said CEO of 704Games, Paul Brooks.
Players will be able to draft from 16 race teams and 32 drivers when the first eNASCAR Heat Pro League Draft is held early next year. NASCAR Heat 3 owners can begin to qualify for the Draft now.