The Cadillac brand’s headquarters will go back to its old home, Detroit, reversing its 2015 relocation to New York City. Cadillac President Steve Carlisle announced the decision in an interview with The Wall Street Journal.
The move back to Detroit follows the departure of previous Cadillac President Johan de Nysschen, who abruptly left General Motors’ luxury division last April. Carlisle, formerly the managing director of GM Canada, immediately took over, and put the moving plans into place to maximize efficiency.
“We have a huge number of launches ahead of us,” Carlisle told the WSJ. “We’ve got to think about how we take inefficiencies out of the communication process between the Cadillac team and the GM partners.”
Cadillac plans to launch three new vehicles before 2020, and Carlisle opined that the brand will benefit by forming closer ties with vehicle design and GM’s engineering division.
Carlisle was brought on to oversee an expedited process to bring new Cadillac vehicles to market. The plans include the recently launched XT4 compact crossover, a three-row XT6 crossover, two new sedans likely called the CT4 and CT5 and a next-generation Escalade.
Although the 2015 move to New York was controversial, de Nysschen and former Cadillac CMO Uwe Ellinghaus defended the move. Both said Cadillac was better able to attract talent to the company in New York City. The employees stationed in New York City were mostly involved marketing and strategy operations, while Cadillac engineering and design remained in Michigan. Approximately 110 people work at Cadillac’s SoHo-based headquarters.