NASCAR and Monster Energy have officially agreed to extend the entitlement sponsorship of NASCAR’s premier series through 2019. The agreement also ensures Monster Energy continues to hold the title of Official Energy Drink of NASCAR.
“NASCAR and Monster Energy enjoyed a productive first year and both parties have benefited significantly from the partnership,” said Steve Phelps, NASCAR Chief Operating Officer. “Monster Energy successfully utilized our sport as a platform to elevate its brand and drive business, while introducing NASCAR to new audiences. With this renewal, we look forward to building upon our early success.”
“Over the past year, NASCAR’s passionate and brand loyal fan base embraced Monster Energy and we are excited to be able to continue to build on and strengthen that momentum through 2019,” said Rodney Sacks, Monster Beverage Chairman and CEO. “Racing is in our DNA and extending this partnership further establishes Monster Energy’s prominence in motorsports.”
The Monster Energy NASCAR Cup Series season will continue at Bristol Motor Speedway with the Food City 500 Sunday, April 15 at 2:00 p.m. ET on FOX, PRN and SiriusXM NASCAR Radio.