The Dodge Demon has been a variant, a concept, and a myth. Now, it looks like it’s actually going to be a high-powered performance vehicle. For real.
Dodge announced today that the Demon will make an appearance for the 2018 season as the 2018 Dodge Challenger SRT Demon, which will be unveiled at the New York International Auto Show.
The Demon name first appeared as a variant of the ’71 Dodge Dart, and later showcased as a concept in 2008 but never went to production. Thanks to the success of the SRT Hellcat variations of the Charger and Challenger, Dodge is adding a new variant to these muscley monsters.
“Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT – FCA North America. “The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation.”
Dodge has been ahead of the curve the past few-years in driving excitement for muscle cars with the ferocious Hellcats, but the media campaigns behind the muscle cars and other Dodge products has been equally innovative. Dodge continues that tradition with the launch of the www.ifyouknowyouknow.com site to encourage fans to share in the building excitement.
The first video, “Cage,” kicks off with the ferocious animated Hellcat. Refusing to be caged, the beast transforms, thus beginning a new chapter in the Dodge brand’s performance legacy. While Dodge isn’t going for subtletly, it is a lot more fun than most debut build-ups.
Dodge will unveil more details about the Challenger SRT Demon via video shorts that highlight the engineering prowess that has gone into its development, including a countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the SRT Demon is revealed in New York City, prior to the New York International Auto Show.
Wanna play along? Post using the hashtag #DodgeDemon.