NHRA’s Mello Yello Drag Racing Series is unveiling a new look, and in more than one way. The first of two changes being made is a bold new NHRA Mello Yello Drag Racing Series logo. This follows Mello Yello’s recent change of their own logo to a more modern design and packaging, and together, NHRA and Mello Yello constructed the new primary mark for the sport’s marquee national touring series.
The new logo displays the “MY” of Mello Yello in large block letters down the center with “header pipes” on each side. Along with the new design, NHRA plans to incorporate this logo into a new “MY NHRA” marketing campaign, where drivers, team owners, crew members, fans, sponsors, and others in the industry can express what NHRA means to them.
“The new NHRA Mello Yello Series logo is bold and dynamic,” said NHRA senior vice president of sales and marketing, Gary Darcy. “We feel the new NHRA Mello Yello Series logo is brash, connects with today’s youth, and accurately represents the raw speed and power that NHRA Championship Drag Racing consistently delivers.”
The second phase of changes being made by NHRA is the redesigned website. The new design will help improve the online experience for NHRA fans. The staff of National Dragster, NHRA’s print publication, will now become regular contributors to NHRA.com.
The new design began with a home-page redesign, which rolled out Jan. 6 and offered visitors easy access to dozens of stories and other features on the home page, making it easier to access the things they want to see.
There will be a series of regular daily columns featured on the website that were previously housed on NationalDragster.net and they will go alongside the site’s ongoing news and event coverage.
For example, on Mondays after national events, fans will have the opportunity to take to the site and take part in an interactive poll to vote on the highlights of that event. On Tuesdays, National Dragster Associate Editor Brad Littlefield will offer his insight on the week’s latest news and results as well as personality profiles, and so on.
The Driver Blogs section of the site has been retired, but teams will still be using a similar format to share experiences both at and away from the track.
NHRA hopes that these changes go with what fans are looking for and is excited about their new redesigning efforts.