Dodge Gets in on the Star Wars Marketing Blitz With Stormtrooper Chargers


On Friday September 4th, Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber  in New York that coincided with the toy car maker’s release of Star Wars: The Force Awakens merchandise. The Chargers will resemble the Hot Wheels Stormtrooper cruiser. Hot Wheels officials said they picked the Charger because it “embodies the look and feel of the Hot Wheels Stormtrooper diecast car and is sure to turn heads when traversing on the streets of NYC on ‘Force Friday.’”

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