If it’s December it must be the 27th Annual Performance Racing Industry (PRI) Trade Show. Known as the “The Mecca of Motorsports,” the event is held at the Indianapolis Convention Center. PRI is under the SEMA banner, with the acquisition of the International Motorsports Industry Show in late 2012, consolidating it with the PRI Trade Show under the PRI brand.
I have been attending this event since 1988 and can’t ask for a better venue and location.The PRI Trade Show, which runs from Thursday to Saturday, plays host to exhibits from over 1,100 racing companies occupying 3,200 booths, and attract tens of thousands of racing professionals.
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