Guys,
I guess it all depends on how you look at it. You cannot deny "trade value is higher" sounds fishey... I personally think it is pretty bold in this economy... but that is just me.
Bottom line, it is trying to combine two TOTALLY different transactions into one. They are separate... a trade is a trade, & a cash sale is cash sale. My opinion is NEGOTIATE the deal as it comes in to play... trying to negotiate a deal in the ad is like trying to win a poker game before the chips are out. Are we good negotiators??? or do sellers KILL their buyer base before a phone call because of a poor ad that sounds cocky??? A deal should be a man to man transaction with communication & executed clearly. Not some ad that defines the basis of 2 transactions BEFORE it even starts!!! I am like Lively, NO THANKS ON THE "TRADE VALUE IS HIGHER" ADS.... I WON'T EVEN CALL.... KEEP YOUR HEAVENLY CAR OF GOLD. JMO!!!